• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Better to 301 or de-index 403 pages

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Better to 301 or de-index 403 pages

        Intermediate & Advanced SEO
        2
        5
        855
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • 94501
          94501 last edited by

          Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow."  These old pages are in Google's index.

          At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy

          1 Reply Last reply Reply Quote 0
          • 94501
            94501 @DirkC last edited by

            Sounds solid. Thanks, Dirk!

            1 Reply Last reply Reply Quote 0
            • DirkC
              DirkC last edited by

              The main reason why errors are listed is that you can solve them (if necessary). If these are old pages that don't have existing links on your pages - you can just forget about these warnings. However, if these warnings appear because actual pages are linking to non-existing pages this will lead to a degraded user experience and user experience is a factor which counts for SEO.

              If you look at the 403 errors - normally WMT lists how the bot got to these pages. If the pages that are linking to this 403 pages are still on your site, you have to remove these links.

              If you have dropped in traffic, you could try to do a full crawl of your site using screaming frog of Xenu, to do a quick check-up of the technical health of your site.

              If you still have an old sitemap, or the most popular pages in Google Analytics from the period before migration, you could also use these url's as input for Screamingfrog - and check if all pages were properly redirected. If errors pop-up, these would be the ones I would redirect. I understood from your initial question that the 403's where coming from very old pages which were never meant to be accessible.

              rgds

              Dirk

              94501 1 Reply Last reply Reply Quote 1
              • 94501
                94501 @DirkC last edited by

                Hi Dirk,

                Thanks for the message. You may be right. Thing is, GWT's discovery of this large number of now blocked pages (previously indexed) seems to have coincided with a big drop in search overall.

                I guess the part that I wonder about it is, if these now blocked pages as 403s are no problem and Google will just figure it out, why does it bother to list them in errors... just in case you didn't know, but that it doesn't in fact care one way or the other search-wise and it won't affect your other pages? Just wondering. Thanks... Darcy

                1 Reply Last reply Reply Quote 0
                • DirkC
                  DirkC last edited by

                  It's not really necessary to 301 these pages - a 403 status code informs Google that the access is denied (Literally: The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.)

                  Normally these pages will disappear from WMT after a while. If you find these 403 annoying in your WMT reports, you can always 301 them - but this isn't strictly necessary.

                  Removal tool - Google's advice is not to use the tool "to clean up cruft, like old pages that 404" (source: https://support.google.com/webmasters/answer/1269119?hl=en).

                  rgds

                  Dirk

                  94501 1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Caro-O

                    Home page suddenly dropped from index!!

                    A client's home page, which has always done very well, has just dropped out of Google's index overnight!
                    Webmaster tools does not show any problem. The page doesn't even show up if we Google the company name. The Robot.txt contains: Default Flywheel robots file User-agent: * Disallow: /calendar/action:posterboard/
                    Disallow: /events/action~posterboard/ The only unusual thing I'm aware of is some A/B testing of the page done with 'Optimizely' - it redirects visitors to a test page, but it's not a 'real' redirect in that redirect checker tools still see the page as a 200. Also, other pages that are being tested this way are not having the same problem. Other recent activity over the last few weeks/months includes linking to the page from some of our blog posts using the page topic as anchor text. Any thoughts would be appreciated.
                    Caro

                    Intermediate & Advanced SEO | | Caro-O
                    0
                  • Online-Marketing-Guy

                    Substantial difference between Number of Indexed Pages and Sitemap Pages

                    Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
                    About 2,920 results (Google search "site:example.com")
                    Sitemap: 1,229 URLs
                    Screemingfrog Spider: 1,352 URLs Cheers,
                    Jochen

                    Intermediate & Advanced SEO | | Online-Marketing-Guy
                    0
                  • KJ-Rodgers

                    Location Pages On Website vs Landing pages

                    We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.

                    Intermediate & Advanced SEO | | KJ-Rodgers
                    0
                  • ABK717

                    Is a 301 Redirect and a Canonical Tag on Uppercase to Lowercase Pages Correct?

                    We have a medium size site that lost more than 50% of its traffic in July 2013 just before the Panda rollout. After working with a SEO agency, we were advised to clean up various items, one of them being that the 10k+ urls were all mixed case (i.e. www.example.com/Blue-Widget). A 301 redirect was set up thereafter forcing all these urls to go to a lowercase version (i.e. www.example.com/blue-widget). In addition, there was a canonical tag placed on all of these pages in case any parameters or other characters were incorporated into a url. I thought this was a good set up, but when running a SEO audit through a third party tool, it shows me the massive amount of 301 redirects. And, now I wonder if there should only be a canonical without the redirect or if its okay to have tens of thousands 301 redirects on the site. We have not recovered yet from the traffic loss yet and we are wondering if its really more of a technical problem than a Google penalty. Guidance and advise from those experienced in the industry is appreciated.

                    Intermediate & Advanced SEO | | ABK717
                    0
                  • fablau

                    Can too many "noindex" pages compared to "index" pages be a problem?

                    Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio

                    Intermediate & Advanced SEO | | fablau
                    0
                  • desmond.liang

                    Our login pages are being indexed by Google - How do you remove them?

                    Each of our login pages show up under different subdomains of our website. Currently these are accessible by Google which is a huge competitive advantage for our competitors looking for our client list. We've done a few things to try to rectify the problem: -  No index/archive to each login page Robot.txt to all subdomains to block search engines gone into webmaster tools and added the subdomain of one of our bigger clients then requested to remove it from Google (This would be great to do for every subdomain but we have a LOT of clients and it would require tons of backend work to make this happen.) Other than the last option, is there something we can do that will remove subdomains from being viewed from search engines? We know the robots.txt are working since the message on search results say: "A description for this result is not available because of this site's robots.txt – learn more." But we'd like the whole link to disappear.. Any suggestions?

                    Intermediate & Advanced SEO | | desmond.liang
                    1
                  • Brocberry

                    301 doesn't redirect a page that ends in %20, and others being appended with ?q=

                    I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.

                    Intermediate & Advanced SEO | | Brocberry
                    0
                  • Peter264

                    NOINDEX listing pages: Page 2, Page 3... etc?

                    Would it be beneficial to NOINDEX category listing pages except for the first page.  For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages?  Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.

                    Intermediate & Advanced SEO | | Peter264
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.