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        What is the best address format to display for a buissness for SEO?

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        • nat88han
          nat88han last edited by

          There is a new location opening soon and would like to set up local pages for it.  What is the best/most SEO friendly way to write out the physical address?

          I looked on USPS and they show:

          7227 W GRAND PKWY S
          RICHMOND TX 77407

          But local businesses seem to have the West and South written out:

          7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly?  Not sure about writing out "West" or using "S." for the cardinal direction.

          1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by

            Hi Nathan,

            I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP:

            http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations

            1 Reply Last reply Reply Quote 1
            • PatrickDelehanty
              PatrickDelehanty last edited by

              Hi there

              I would write out the word "West" / "North" / "East" / "South" just to avoid confusion. Search engines will be able to pick this up either way, but just make sure you are consistent.

              Here are some resources to check out:
              How to Have a Successful Local SEO Campaign in 2015
              How to Perform the Ultimate Local SEO Audit

              I would also take a look at Moz Local - it helps you manage and change your listings quickly and efficiently.

              Hope these give you a bit more guidance! Good luck!

              1 Reply Last reply Reply Quote 1
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