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        Sponsored blog - pass any link juice?

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        • roberthseo
          roberthseo last edited by

          Hello there,

          If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website?

          Should we request for the link to be "no-follow"?

          Thanks

          Robert

          1 Reply Last reply Reply Quote 0
          • Mike.Bean
            Mike.Bean last edited by

            Hello,

            If the article is sponsored by you and is all about you, I would request no-follow. If it was not sponsored by you (but still by someone) and there is only a brief mention of you and a link I would keep that as a follow. At the bottom of this article from woorank it explains similar circumstances.

            Thanks,

            - Mike Bean

            1 Reply Last reply Reply Quote 2
            • PatrickDelehanty
              PatrickDelehanty last edited by

              Hi there

              I would request the link is nofollow - that seems to be the consensus on multiple resources - here's one and another. From Backlinko Ranking Factors, these can potentially decrease value (but, as this is a study, it's opinion).

              Nofollow links are still beneficial though, especially if the links passes traffic where the user is looking for your products or interested in your content.

              Hope this helps! Good luck!

              1 Reply Last reply Reply Quote 3
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