Title Tag : use comma, pipe or colon (:)

[gamesecure]

Hi,

If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon.

Example : Arvixe Review, Coupons (Jun 2015)  and Uptime Report  (I used (,) as a separator)

Arvixe Review is primary keywords  and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO?

Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015)  and Uptime Report.

Rajiv

[ScopeUK]

Re: pipe or hyphen in browser title, does anyone know which is the more accessible option?
GOV.UK, a leader in accessibility, uses hyphens...

[ClaytonJ]

Below is a copy and paste of keywords relating to Arvixe obtained from Semrush. You should check them.  Coupon is very competitive, so I have skipped that. So I would suggest:-

Arvixe Hosting Review | Arvixe Coupon | Sitegeek

or

Arvixe Hosting Review | Arvixe Uptime Report | Sitegeek

You should include your brand name as google usually will do regardless. It really is a personal decision as you know your brand / company best. Hope this helps.

Keyword	Volume	CPC	SERP source
arvixe coupon	480	18.85
arvixe web hosting	170	6.10
arvixe control panel	90	24.38
arvixe hosting review	70	11.61
arvixe cpanel login

[gamesecure]

Page is https://www.sitegeek.com/arvixe
and want to target Arvixe Review, Arvixe Coupons and Arvixe Uptime Report

should title ? Arvixe Review | Arvixe Coupons (Jun 2015)  | Arvixe Uptime Report

or

Arvixe Review | Coupons (Jun 2015)  | Uptime Report

or

Arvixe Review : Arvixe Coupons (Jun 2015)  and Current Uptime Report

Arvixe Review is our primary keywords.

[ClaytonJ]

The word Arvixe - would not be highly competitive - so need to use that 3 times. Coupons is competitive.

The below is the title that appears if I google Arvixe

Web Hosting | Shared Hosting | Website Hosting by Arvixe

Are you changing the Title to the home page or is it a new page? The Coupon page? The most common search term according to Semrush is "Arvixe Coupon".  The above suggestions appear to be targeting 3 different topics rather than one broadly, like your current title.  Need some more info on what page you are targeting and why - otherwise could be leading you down the garden path.

[gamesecure]

there are lot of variations in using comma, title or colon. I do google search with following keywords :

1. hotels review

2. cheap flights

3. airlines review

4. mobile recharge

5. mobile review

[gamesecure]

thanks John!

As you suggested that pipe is best for both SEO and clickability. So options should be as follow:

1. Arvixe Review | Coupons (Jun 2015)  | Uptime Report

Note -  we should use 'Arvixe with all there keywords . Even, few SEO research shows that a keywords should not be duplicated in Title. whats your take? we can use in such cases?

2. Arvixe Review | Arvixe Coupons (Jun 2015)  | Arvixe Uptime Report

3. Arvixe Review | Arvixe Discount Coupons  | Arvixe Uptime Report

Please Tell us which one would be better title.

[ClaytonJ]

You are always right... so I got confused!  All good...

[PatrickDelehanty]

Hi John

Yes, I am not disagreeing at all and sorry if that was portrayed somehow - especially if I gave a "free for all" point of view - this was not my intent. I was just referencing Matt from the perspective of "does it matter?" in Rajiv's question.

I personally like pipes in my titles. As long as it's clean, speaks to the content, and consistent across the site in format, you should be all good.

Be good!

[ClaytonJ]

Patrick

The company I work for specializes in CTR on search results - we run complex experiments on them ie 30-40 today alone. There is a difference between pipes and hyphens on CTR.  It is small but it is statistically significant. Sure it is irrelevant to most but for big boys chasing keywords like "car insurance" etc it is vital as each click is has such high cost in competitive spaces.

Matt Cutts noted the CTR factor between them as well. I do not believe it makes any difference on SEO except in so far as it uses more pixels.  So maybe we agree, but a clean tidy looking title that looks professional to the customer does have an impact on CTR.

[PatrickDelehanty]

Hi there

This is going to require some research about your audience and what they may be searching for. No one knows your audience and business better than you, so you need to make sure that whatever you are putting in the titles are both the best representations of your user's searches and your website's content. Be natural, be real, and be specific.

When it comes to pipes and hyphens, it doesn't matter. Here's a video from Matt Cutts on the subject.

Hope this helps! Good luck!

[ClaytonJ]

We do alot of experiments for clients on the difference between pipes, colons and hyphens.

99 out of 100 the pipe is the preferred separator.  Generally the pipe is best for both SEO and Clickability.   This is as the pipe also uses less pixels. Recommend as follows:-

Most Important Key Word | Second Keyword | Brandname ( no more than 512 pixels in length or otherwise it truncates).

If you detail a couple of options I can probably tell you what is likely best.

[Andy.Drinkwater]

You are fine using any of them and it's down to personal preference, although I use a pipe because it is clearer when looking at the title. It also depends on the Title as well - sometimes a pipe won't do the job and you need to use a comma.

Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed

I would try to avoid this. You don't want the same page title to keep changing. By all means add something to the page that states when it was last updated, but I wouldn't use the Page Title for this.

-Andy