Help With Understanding Chrome Web Store Analytics

[Nishadha]

Hi all,

our website Creately is listed in the Chrome Web Store. Its not an extension or an app, but just a link to app which users can use to quickly log into the app and start drawing their diagrams.

They do provide you a way to add Google Analytics to track some visitor data like user visits. But we want to figure out from which sections of Chrome Web Store is sending us traffic. When looking at the Source/Medium reports I can see the following.

• chrome-ntp-icon / (not set)
• chrome-app-launcher / (not set)
• chrome-ntp-launcher / (not set)
• chrome-app-launcher-search / (not set)
• chrome-app-launcher-info-dialog / (not set)

I'm guessing these indicate where we're getting the traffic to the Chrome web store page but I can't seem to find any information about what they mean. Any help will be greatly appreciated.

[Nishadha]

Hi Kane,

Thanks for answer. You're partly right about the app launcher ones as well. Its not a Chromebook thing but something you can add to your desktop to launch your Chrome app straight from the desktop. Thanks again for the help.

Cheers,

Nishadha

[KaneJamison]

NTP stands for New Tab Page - when you click the APPS button that is mandatory in your bookmarks tab, and then click webstore, it creates this URL: https://chrome.google.com/webstore/category/apps?utm_source=chrome-ntp-icon. That Source then carries through into your analytics reporting.

App Launcher and App Launcher Search are both related to Chromebooks I believe: https://www.google.com/chrome/webstore/apps-launcher.html

The Info Dialogue is new to me but probably related to a screen that generates inside of the App Launcher.

Hope that helps!