How can I change the Facebook Page shown in the SERP

[ennovators]

Hi everyone,

got a quick question in regard to our Facebook page and its appearance on the Google SERP.

We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months).

Is there a way, to push my German Facebook Site in front of the UK Site in Germany?

Any advice or tipp is much appreciated.

Thanks

[gfiorelli1]

Hi Mirko,

can we consider this Q&A as answered or are you still struggling with this issue?

[gfiorelli1]

Likes are not a ranking factor :D... so thinking they are the reason your UK Facebook page is outranking the German one in google.de is not a correct assumption.

I would look to more classic reason, as the backlinks your UK Facebook page may have and the DE one not.

Try to build links pointing to your German FB page from German webistes. This should be enough for making understand Google to present your DE FB page to German users instead of the UK one.

Finally, the hreflang annotations (presence or not) do not have any influence of how your Facebook pages rank or not.

[ennovators]

Hi Tim,

Thanks for your quick reply!

I'm checking it on Google Ad preview. Settings: domain: de; Language: German, Country: Germany.-

We had taken of hreflang due to some problems a couple weeks ago. Can this affect our facebook site as well?

[TimHolmes]

I just wanted to check that you had tried performing these search in each locality before getting a bit worried. If you are doing the search for the FB page here in the UK it is most likely that a local UK version is displayed, where as if you are doing a search from with Germany via google.de is there a chance the DE version is shown instead? Just wanted to rule it out first.