Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to de-index old URLs after redesigning the website?
-
Thank you for reading.
After redesigning my website (5 months ago) in my crawl reports (Moz, Search Console) I still get tons of 404 pages which all seems to be the URLs from my previous website (same root domain).
It would be nonsense to 301 redirect them as there are to many URLs. (or would it be nonsense?)
What is the best way to deal with this issue?
-
Thank you Clever PhD, really valuable insights!
-
I completely agree with all of the above - I've taken her point more like my own. Where receiving thousands of annoying 404 errors from pages that haven't existed for many months just gets annoying!
-
I respectfully disagree with all of the above. Please repeat after me, 404s are not bad, they are diagnostic, 404s are not bad, they are diagnostic, 404s are not bad, they are diagnostic.
After redesigning my website (5 months ago) in my crawl reports (Moz, Search Console) I still get tons of 404 pages which all seems to be the URLs from my previous website (same root domain).
**Part 1 Internal links that 404s from Moz Crawl: **The 404s that show up in the Moz crawl are only going to be from an internal link on your website. The Moz crawl only looks at internal links and not links from other website. In other words, if you see 404s in your Moz crawl, that means, somewhere, you are linking to those pages and that is why the 404s are showing up. Download the CSV and you will find them in your Moz crawl. Other tools such as screaming frog, Botify, Deep Crawl, will show you a similar analysis.
Simple solution. Go through your code and remove the internal links on your site that direct the Moz crawler to those pages and the 404s will go away. (FYI this same approach will work for any internal 301s) These 404 errors in the Moz report are great diagnostic signals on where to fix your site. It is bad for users to click on a link within your website and get sent to a page that does not exist.
**Part 2 external links from Search Console: **The 404s that show up in Search console can come from your internal links on your site AND external links from other sites. Google will keep trying to crawl these links due to other sites linking to pages on your site and your own internal links. For internal link fixing - see suggestion above. For external links you need a different approach.
Look at the external links, where are they coming from? Are they from quality websites? Do they go to formerly important pages on your websites (ie pages that were good converters? If so, then use the 301 redirect to send them to the correct replacement page (and this is not always the home page). You get users to the correct page and also any link equity is passed along as well and this can help with your site rankings. If the link goes to former page on your site that was not any good to start with and the links that come into it are poor quality, then you just let the page 404. Tools such as Moz Open Site Explorer or Ahrefs or Majestic can help with this assessment - but usually you can just look at a site linking to you and tell if it is crap or not.
You need to consider the above regardless of if you want to get the pages that are 404ing in question out of the Google index as if you get Google to remove the page from the index, it will then see the internal link on your site and then find the 404 again. If you have removed the links to the 404 pages on your site, eventually Google will stop crawling them and drop out of the index.
Important note regarding the use of robots.txt. Blocking Google from crawling the 404s will not remove the pages from the index, Google will just stop crawling them. Google has to be able to crawl the URL to see the 404 and then see that it is a bad page and then remove the page from the index. Blocking with robots.txt stops Google from doing that. As soon as you take the page out of robots Google will recrawl and the 404 shows up again. Robots.txt treats a symptom that is a red herring, allowing the 404 to occur takes care of the issue permanently.
Dead pages are a natural part of the web. Let Google see the 404 (if it truly is a page that should 404 and has no link equity that should be passed along with a 301). Google will crawl the 404 several times, you will see it in search console several times. It is ok. You are not penalized for X number of 404s. You may lose ranking if you 404 a page that Google used to rank well, but this is just because Google will not keep a page highly ranked that does not exist :-). Help Google out by cleaning up your internal link structure so when it sees that you do not link to the page any more, then that is a signal that the page should 404. Google knows that due to the nature of the web, pages will time out on occasion and show an error. Google will continue to recrawl a page just to make sure, it wants to give you the benefit of the doubt. Therefore, you have to give clear directives by not linking to dead pages so that after Google double and triple checks the page, it will finally drop it. You will see the 404 in your Search Console for several months then it will eventually go away.
Hope that makes sense. Good luck!
-
Hey Lana, If you really think that 301 does not make sense in that case you can always add the URLs in the robots.txt file and once Google will recrawl your website, Google will de-index the pages from the index.
Another thing you can do is using the de-index feature in Google webmaster tool. You can do that by getting in to your GWT, Optimization > Remove URLs and do that accordingly.
Hope this helps!
-
I see the point. Thanks Liam. As the most of our 404 pages starts with /en-GB/ i will do like this:
Disallow: /en-GB/
-
Hi Lana,
I've been having the same problem on one of our websites. I've been 301 redirecting over 5,000 URL's but still receive a lot of 404 errors. One of the main reasons for these 404 errors still appearing is other bots such as Bing Bot that is still crawling the old URL's.
To resolve this, I would just block them in your robots.txt file. We blocked our old product URL's that were under a "product directory like this:
User-agent: *
Disallow: /product/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!
Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.
Intermediate & Advanced SEO | | Davit19850 -
Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google
I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.
Intermediate & Advanced SEO | | andyheath0 -
Does Google Index URLs that are always 302 redirected
Hello community Due to the architecture of our site, we have a bunch of URLs that are 302 redirected to the same URL plus a query string appended to it. For example: www.example.com/hello.html is 302 redirected to www.example.com/hello.html?___store=abc The www.example.com/hello.html?___store=abc page also has a link canonical tag to www.example.com/hello.html In the above example, can www.example.com/hello.html every be Indexed, by google as I assume the googlebot will always be redirected to www.example.com/hello.html?___store=abc and will never see www.example.com/hello.html ? Thanks in advance for the help!
Intermediate & Advanced SEO | | EcommRulz0 -
URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?
A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.
Intermediate & Advanced SEO | | peteboyd0 -
Best way to remove full demo (staging server) website from Google index
I've recently taken over an in-house role at a property auction company, they have a main site on the top-level domain (TLD) and 400+ agency sub domains! company.com agency1.company.com agency2.company.com... I recently found that the web development team have a demo domain per site, which is found on a subdomain of the original domain - mirroring the site. The problem is that they have all been found and indexed by Google: demo.company.com demo.agency1.company.com demo.agency2.company.com... Obviously this is a problem as it is duplicate content and so on, so my question is... what is the best way to remove the demo domain / sub domains from Google's index? We are taking action to add a noindex tag into the header (of all pages) on the individual domains but this isn't going to get it removed any time soon! Or is it? I was also going to add a robots.txt file into the root of each domain, just as a precaution! Within this file I had intended to disallow all. The final course of action (which I'm holding off in the hope someone comes up with a better solution) is to add each demo domain / sub domain into Google Webmaster and remove the URLs individually. Or would it be better to go down the canonical route?
Intermediate & Advanced SEO | | iam-sold0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0