Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If a redirecting URL has more value than the website should I move it?
-
Client has two website addresses:
- Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL.
- Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it.
This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A.
I'm thinking going forward, I should:
- Move all the content from Website B to Website A.
- Setup Website B to permanently 301 Redirect to Website A.
Is that the best course of action?
-
Hi Pashmina,
How does Website A is a redirect to Website B and can it has one page indexed?
If Website A has a 301 PERMANENT redirection to Website B, then I think it should stay permanent.
If Website A has a page indexed, then I presume it is not a 301 redirection. In that case, moving the content and making a 301 redirect from Website B to Website A would be a good idea in term of SEO.
But, you shouldn't only think in term of SEO, you should also think in term of branding and usability. What is the domain name that reflects your brand? relates to your products? is easier to remember?
Best regards,
Guillaume Voyer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing an already 301 redirected URL for a very important keyword
I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards
Technical SEO | | moz46y0 -
Is 301 redirect the only way when using Vanity URLs?
We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?
Technical SEO | | tejasbansode0 -
URL too long. Shorten and redirect, or leave alone?
MOZ is indicating that i have several URLs that are too long. Should I shorten the URLs and redirect the long URLs to the new, shorter, URL? Or should i leave them alone, as I've been reading to avoid redirects.
Technical SEO | | Hanover4401 -
Backlinks that go to a redirected URL
Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected. How does this effective SEO? Domain One (primary - getting redesign and rebuilt) - not many backlinks
Technical SEO | | thinkLukeSEO
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.0 -
301 redirect adding trailing slash to url
I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
Technical SEO | | TimHolmes
RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
How long will Google take to stop crawling an old URL once it has been 301 redirected
I need to do a clean-up old urls that have been redirected in sitemap and was wondering about this.
Technical SEO | | Ant-8080
