Removing Unverified Listing From Google

[KempRugeLawGroup]

We have an old unverified listing that has our information on it, but we can't get it off google. I told them months ago it was closed, and it is marked as closed in Google...but it still shows up. Moz Local is telling me this is an inconsistency that hurts our local rankings. I went to delete the page from our Google Business/Place, but if I did that, the warning said that I would just not have access to the page, and that the listing would still show up on google.

How do I permanently get rid of those thing, so it's not longer an inconsistent listing?

• Ruben

[Rachel_J]

Hi Josh,

Thanks so much for this link! Finally I was able to talk to someone who guided me what to do

[MiriamEllis]

Hey Ruben!

Eric is correct and this thread at the Google and Your Business Help Forum with the reply on it from a TC confirms Google's policy on this:

https://productforums.google.com/forum/#!topic/business/SVQj4YfZccs;context-place=topicsearchin/business/remove$20old$20listing

[Eric_Rohrback]

You can't get it removed. Google stopped removing My Business listings years ago. Basically what you've done is correct, mark it closed or relocated. By marking it as closed, it's removed from general search terms but will show up for branded searches. If you've changed locations, you should be cleaning up the old citations/directories to make sure they're showing users and bots the most up to date information. That would hurt you more than a single Google My Business page marked as closed (Google already knows you've moved from that location... sort of).

As Googlebot continues to crawl the web and find the old information it (they?) starts to distrust the "closed" location, since it's finding third party data contradicting what you submitted. Once you start building new citations, you need to correct the old data as well on major sites (use MozLocal as a guide to clean up some of the big ones). There are a few patents the US govt. granted Google on "scoring" (ranking) local results based on location prominence, which has a major component of how many sites reference the business online. The reference online is a citation through a local directory (structured) or through a news article, press release or other mention (unstructured). All these contribute to helping Google understand where your business is, which in turn will help you rank better in the local market.

So really long post short... TL;DR - Get your citations consistent with the actual address. Fix the old ones and make sure the data is correct. That will help you rank better. You can't delete Google My Business pages from the map, they will always show for branded searches.