Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hreflang for bilingual website in the same region/location
-
Hi everyone,
got a quick question concerning the hreflang tag.
I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently)
Question:
Can I use hreflang in that case like:Many thanks in advance
-
Sure, I did this: http://bfy.tw/2hTu
-
Hi Dmitrii,
can you perhaps tell me the source, where you found the supported annotations above. Many Thanks
-
My answer is the correct. See what I replied above to Dmitrii
-
Lol! You're right. I was indeed thinking about Belgium and not Netherlands
-
It's a cultural thing. I'm that province of Italy people talk or Italian or German, so if you want to target both with your multilingual site you must tell it to Google with hreflang, even if it is not listed in the ISO chart.
you do the same for targeting Spanish speaking people in the usa, for instance.
-
Gianluca - I guess this time it's my turn: As far as I know they only have one official language in the Netherlands (Dutch) - I guess you refer to Belgium (3 official languages Dutch/French/German).
It's a common error to make this mistake - but the difference is easy to spot: Belgium is qualified for Euro '16 - unlike the Netherlands
-
Hi Gianluca,
Thank you for your reply. In fact I'm refering to that exact region. The difference to your CH examples are though, that in Switzerland, the 3 language regions are not the exact same "location".
In my case they are though so I got a bit confused.
So basically Im not saying, a specific region in Switzerland speaks French, another German and another Italian, but I say the exact same location/region speaks German and Italian.
-
Well, I do see the ones you mentioned on that list, but not it-it or de-it.
-
Yes, it exists (it is Alto Agide/South Tirol), and it's the same case of Netherlands (fr-NL and de-NL) or Switzerland (it-CH, fr-CH and de-CH)
-
Yes, you can.
-
Interesting. Google search doesn't return anything on this locale.
-
yes, sure about that
-
Are you sure that locale exists?
-
Hi Dmitrii,
many thanks for your reply. Great list, unfortunately I can't find my case. Though I think this list is not complete. E.x. I miss the the french speaking part in Italy for example,...
Helpful anyway though.
-
Hi there.
I found this list of all available locales, if locales you're trying to do are in this list, then go ahead, otherwise it won't work.
P.S. List might be old and updated by now, but i don't think so.
- af-ZA
- am-ET
- ar-AE
- ar-BH
- ar-DZ
- ar-EG
- ar-IQ
- ar-JO
- ar-KW
- ar-LB
- ar-LY
- ar-MA
- arn-CL
- ar-OM
- ar-QA
- ar-SA
- ar-SY
- ar-TN
- ar-YE
- as-IN
- az-Cyrl-AZ
- az-Latn-AZ
- ba-RU
- be-BY
- bg-BG
- bn-BD
- bn-IN
- bo-CN
- br-FR
- bs-Cyrl-BA
- bs-Latn-BA
- ca-ES
- co-FR
- cs-CZ
- cy-GB
- da-DK
- de-AT
- de-CH
- de-DE
- de-LI
- de-LU
- dsb-DE
- dv-MV
- el-GR
- en-029
- en-AU
- en-BZ
- en-CA
- en-GB
- en-IE
- en-IN
- en-JM
- en-MY
- en-NZ
- en-PH
- en-SG
- en-TT
- en-US
- en-ZA
- en-ZW
- es-AR
- es-BO
- es-CL
- es-CO
- es-CR
- es-DO
- es-EC
- es-ES
- es-GT
- es-HN
- es-MX
- es-NI
- es-PA
- es-PE
- es-PR
- es-PY
- es-SV
- es-US
- es-UY
- es-VE
- et-EE
- eu-ES
- fa-IR
- fi-FI
- fil-PH
- fo-FO
- fr-BE
- fr-CA
- fr-CH
- fr-FR
- fr-LU
- fr-MC
- fy-NL
- ga-IE
- gd-GB
- gl-ES
- gsw-FR
- gu-IN
- ha-Latn-NG
- he-IL
- hi-IN
- hr-BA
- hr-HR
- hsb-DE
- hu-HU
- hy-AM
- id-ID
- ig-NG
- ii-CN
- is-IS
- it-CH
- it-IT
- iu-Cans-CA
- iu-Latn-CA
- ja-JP
- ka-GE
- kk-KZ
- kl-GL
- km-KH
- kn-IN
- kok-IN
- ko-KR
- ky-KG
- lb-LU
- lo-LA
- lt-LT
- lv-LV
- mi-NZ
- mk-MK
- ml-IN
- mn-MN
- mn-Mong-CN
- moh-CA
- mr-IN
- ms-BN
- ms-MY
- mt-MT
- nb-NO
- ne-NP
- nl-BE
- nl-NL
- nn-NO
- nso-ZA
- oc-FR
- or-IN
- pa-IN
- pl-PL
- prs-AF
- ps-AF
- pt-BR
- pt-PT
- qut-GT
- quz-BO
- quz-EC
- quz-PE
- rm-CH
- ro-RO
- ru-RU
- rw-RW
- sah-RU
- sa-IN
- se-FI
- se-NO
- se-SE
- si-LK
- sk-SK
- sl-SI
- sma-NO
- sma-SE
- smj-NO
- smj-SE
- smn-FI
- sms-FI
- sq-AL
- sr-Cyrl-BA
- sr-Cyrl-CS
- sr-Cyrl-ME
- sr-Cyrl-RS
- sr-Latn-BA
- sr-Latn-CS
- sr-Latn-ME
- sr-Latn-RS
- sv-FI
- sv-SE
- sw-KE
- syr-SY
- ta-IN
- te-IN
- tg-Cyrl-TJ
- th-TH
- tk-TM
- tn-ZA
- tr-TR
- tt-RU
- tzm-Latn-DZ
- ug-CN
- uk-UA
- ur-PK
- uz-Cyrl-UZ
- uz-Latn-UZ
- vi-VN
- wo-SN
- xh-ZA
- yo-NG
- zh-CN
- zh-HK
- zh-MO
- zh-SG
- zh-TW
- zu-ZA
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same URL for both "en" and "en-us" hreflang tags
Hi,I have a question. Is it okay if I use the same URL for both "en" and "en-us" hreflang tags? For example, for my en-us page: Is this okay with Google? What are your thoughts on this?
International SEO | | Avid_Demand0 -
Traffic drop after hreflang tags added
We operate one company with two websites each serving a different location, one targeting EU customers and the other targeting US customers. thespacecollective.com (EU customers) thespacecollective.com/us/ (US customers) We have always had canonical tags in place, but we added the following hreflang tags two weeks ago (apparently this is best practice); EU site (thespacecollective.com) US site (thespacecollective.com/us/) Literally the same day we added the above hreflang tags our traffic dropped off a cliff (we have lost around 70-80% on the EU site, and after a minor recovery, 50% on the US site). Now, my first instinct is to remove the tags entirely and go back to just using canonical, but if this is truly best practice, that could do more damage than good. This is the only change that has been made in recent weeks regarding SEO. Is there something obvious that I am missing because it looks correct to me?
International SEO | | moon-boots0 -
How do you optimise a website for European traffic?
I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.
International SEO | | JCN-SBWD0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
How do I get a UK website to rank in Dubai?
We are trying to get a UK-based children's furniture website to rank in Dubai. We have had a couple of orders from wealthy expats in Dubai and it seems to be the correct target market. Does anyone have any specific knowledge of this area? We are promoting the same website as for the UK market. Also does anyone know any user behaviour stats on expatriates using search engines? Do they carry on using the version of Google they are used to, or do most change to the local version of Google? Thanks in advance
International SEO | | Wagada0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Does Keyword and Location Matter?
Hi Everyone, I'm always learning, but here's a question. I would like to know if keyword and location truly matter. For example, I've been trying to rank my website for a LONG time for a UK English term. My site is hosted in the US. My site has great content and internal and external links using the keyword. I cannot seem to climb the SERPs although my "American" keywords do fine and I see results. If anyone wants to take a look, that would be great. My website is JourneyBeyondTravel.com and I wish to rank for "Morocco Holidays" (I am at about #20 currently). I am also having trouble with "Morocco travel" although I have continuously ranked well for "Morocco tours" and "trips." Along this same line, I've been doing some quality guest posting and blogging. I've used longer phrase-type keywords (3-5 words) in the article text that have keyword terms in them. Should keywords be varied like this? How long until I see results? And, should I look for blogs in different countries to keep things balanced (such as blogging on .co.uk sites so that I can get link juice for UK keywords). Thanks again! Thomas
International SEO | | journeybeyondtravel0 -
SEO for Subdomains for different languages .com/fr, .com/es
Hi All, I was wondering how best to to approach optimisation of a site that exists on a single .com domain, but has different subfolders for different languages. The site is a .com and it has subfolders for French, Spanish, Russian and English. The business is situated in France and the vast majority of clients are French and English speakers. I've read that it's possible to geo target these subfolders using webmaster tools however I believe this is an inferior method of optimisation than having tld's. Just wondered if anyone had experience of htis and could provide any advice ? As they won't be rebuilding the site for another year or so I wondered if there were any quick wins? My second question is to do with how best to set these campaigns up within SEO Moz. would it be better to track at a subdomain or subfolder leverl (for different languages)? If someone could advise I would greatly appreciate it! Thanks, vantresca
International SEO | | vanvallejo0