• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. Has anyone seen a ranking boost by adding a GTIN (barcode)

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Has anyone seen a ranking boost by adding a GTIN (barcode)

        On-Page Optimization
        2
        4
        2107
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Jon-S
          Jon-S Subscriber last edited by

          Hi All,

          I wondered if anyone has seen any ranking improvements from adding a GTIN (barcode) number to their product pages?

          1 Reply Last reply Reply Quote 0
          • Jon-S
            Jon-S Subscriber last edited by

            Thought I'd provide a bit of an update on this one for you all, I add the gtin number to two different products one gtin was added as a product attribute (text and number) and the other was added with schema markup (Gtin14 - https://schema.org/gtin14).

            I've seen no ranking boost to either product on the keywords I'm tracking for them however, I have seen a small increase in traffic to the product which uses schema markup. From what I can tell from my analytics it would appear that some users actually search google using the gtin number!

            It seems as if gtin14 isnt widely used at present and as such I'm ranking in top spot. So i'm thinking of adding the gtin to all our products as a bit of a quick win to rank top for a small percentage of searches.

            i suppose it all depends on what products your selling and your user demographic as to wether your potential customers would ever search using the gtin? My personal view after some more reading (gs1 smart search, formally gtin on the web - http://www.gs1.org/gs1-smartsearch) is that gtin is going to become more prominent in the not too distant future, but hey I'm no expert. I'd love to know if anyone else has tested this out or if they try it and get the same results as I have?

            1 Reply Last reply Reply Quote 0
            • Jon-S
              Jon-S Subscriber @DmitriiK last edited by

              Thanks for the response Dmitrii, I haven't seen the GTIN used anywhere so it got me thinking. I try testing it and see what happens.

              Cheers Jon

              1 Reply Last reply Reply Quote 0
              • DmitriiK
                DmitriiK last edited by

                Hi there.

                I personally haven't seen any ranking boost from barcodes, in fact I don't think I've ever seen barcodes being used on websites at all 🙂

                However, even if Google can read and understand what barcodes stand for, it would get only the name of product, maybe SKU number, manufacturer etc. - none of the important stuff. You gonna have all that information on a page anyway, but what would make a difference is compelling description, which is not transferrable with barcodes.

                So, no, I haven't seen boost, I don't think it would help no matter if Google can understand barcodes or not.

                Hope this helps.

                Jon-S 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • DamianTysdal

                  Ranking dropped after change single page url, should I change it back?

                  I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the  sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/

                  On-Page Optimization | | DamianTysdal
                  0
                • GOMO-Gabriel

                  Shifting target keyword to a new page, how do we rank the internal page?

                  I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword

                  On-Page Optimization | | GOMO-Gabriel
                  0
                • imjonny123

                  Thoughts on adding "near me" to title tag for local SEO?

                  I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?

                  On-Page Optimization | | imjonny123
                  0
                • Dreamrealemedia

                  How to change images of a page without loosing ranking?

                  Hi, I have two reasons to change some images of a page on a wordpress site: 1.Google speed service advise me to optmize the images size to better spead load times. 2.I want to change images titles (to improve seo optimization for the page keyword), so i need to replace them, since im using wordpress. Now the question is: Can i just change the images without worring about any related seo issues? Or should i follow some best practice to change images in order to not affect the ranking of the page? tx for your support!

                  On-Page Optimization | | Dreamrealemedia
                  0
                • mblsolutions

                  Why is my contact us page ranking higher than my home page?

                  Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.

                  On-Page Optimization | | mblsolutions
                  2
                • PremioOscar

                  Page rank check

                  Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers

                  On-Page Optimization | | PremioOscar
                  0
                • Aftermath_SEO

                  I have two pages ranking for the same keyword.

                  The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?

                  On-Page Optimization | | Aftermath_SEO
                  0
                • rdreich49

                  Does a page's url have any weight in Google rankings?

                  I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url.  Is that correct?   Does the url have any relevance to Google?

                  On-Page Optimization | | rdreich49
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.