Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
-
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content.
Anyone able to offer any ideas why?
Thanks
-
Care to share how?

-
I'm still a bit confused, as I've checked our DA elsewhere and get the same results. A 10 point drop, so I'm not really sure of the real numbers here.
Was my DA wrong before today or is Today and onwards going to be wonky until the index issue settles?
-
Can I just confirm, if you're DA has dropped after this update - are they referring to you as one of the low quality sites that Moz were crawling too frequently?
Or, are they saying because they were crawling these sites, using up crawl budget - they couldn't crawl all our pages effectively? I still don't understand why our authority would drop after this however?
Thank you
-
I have also seen the same thing on a number of sites I'm monitoring.
Is this just an estimate from Moz? Or will it affect us in Google?
Thank you
-
This will likely be due to the new index that was released, your domain authority is relative to the index and sites contained in the index. The new index was smaller, but is now fixed and will likely give you more accurate figures.
-
Hi both,
Thanks for your responses. Think a few of our clients have also gone down, but not as drastically. Website speed is fine and everything seems normal, so not sure what to make of it.
-
Domain Authority is always worth measuring against competitors rather than just as a metric on its own. Do you know what happened to your competitors DA overnight?
-
I've seen the same on some websites I'm tracking...
The only one who get the most links, and powerfull ones from press (due to RP and launch of new unique contents) lost 2 points.... Weird!
Does the DA takes into account the speed of the website? Because that's the only thing which changed (had a bug with the cache plugin)...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Branded terms CTR drop
Moz Hivemind, I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months. Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected. They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year. I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue? As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here? Thanks so much.
Reporting & Analytics | | Algorhythm_jT1 -
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
Difference between External Followed Links and Total External Links?
Hello, could someone please elaborate on what is meant by "External Followed Links" vs. "Total External Links"? Does "External Followed Links" mean the number of links that are generating traffic to the site? Or is there some other way to conceptualize it? Any help would be appreciated! Thank you in advance.
Reporting & Analytics | | lincolndigitalgroup1 -
Links On Expired Domains
Does anybody know if a link on an expired domain affects your SEO? I'm just asking because the SEO agency we used before used to create websites and then link to our company - very spammy. We have since ditched this agecny, however they wanted an extortionate amount to remove these links. Therefore, we decided to wait until these domains expired and then the links wouldn't exist. However, I am now completing a link audit and some of these sites are still appearing in the results (obtained from Link Research Tools) but I cannot access the links because the domains have expired. Can anyone help?
Reporting & Analytics | | AAttias0 -
Google as referring domain
Hi all, a colleague asked a question, which I could not answer (never even noticed this "problem") 😞 When we are logged into our GA account and go the referring domains section, we find Google. I always thought that these visitors came via Google Image Search, but not all of them do. Most of them come via "/imgres", but some come via "/" (always thought that "/" was the homepage?), "/url" and "//" Maybe I am just stupid, but honestly I could not explain what these strings mean... or how these visitors landed on our site... Can you help me???
Reporting & Analytics | | accessKellyOCG0 -
Open internal links in a new tab increase bonus rate?
Hello! This week I used a simple method to reduce my blog Google Analytics bounce rate. My blog all the posts are guides, in order to follow them, user need to download a zip file (same zip file). Otherwise they can't. Therefore I added a separate blog post to download all the necessary files. As a result of that I can reduce my bounce rate from 62-70% to 45-50% level. Now I'm thinking to open that zip file download page in a new tab. If I open my blog zip file download page, in a new tab. It will again increase my bounce rate? I reduced my bounce rate using that zip file download page. Thanks!
Reporting & Analytics | | Godad0 -
Will having a subdomain cause referral traffic from the domain name?
Hi! One of our clients has a site with the store on a subdomain: store.example.com. When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com. Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!
Reporting & Analytics | | debi_zyx0