Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Reporting & Analytics
    4
    4
    10815
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • NachoRetta
      NachoRetta last edited by

      Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png

      1 Reply Last reply Reply Quote 2
      • DirkC
        DirkC @GastonRiera last edited by

        The answer doesn't change - even after the update the totals of clicks for the individual keywords will in most cases not correspond to the total number of clicks which is listed above the list. I just did a quick check on our properties - and there doesn't seem to be a significant change.

        1 Reply Last reply Reply Quote 0
        • GastonRiera
          Gaston Riera @DirkC last edited by

          What do you think about the update that was informed some days after your answer?
          It's showed in the WMT console:

          https://support.google.com/webmasters/answer/6211453#search_analytics

          DirkC 1 Reply Last reply Reply Quote 1
          • DirkC
            DirkC last edited by

            It's always this way - if you add up the clicks of the individual keywords about 50% of the clicks are missing. Google gives some reasons here (like privacy reasons) but they can hardly explain the (huge) differences. 
            See it from the positive side - at least you have some visibility on the keywords...

            Dirk

            GastonRiera 1 Reply Last reply Reply Quote 5
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Davit1985

              Does Search Console data include GMB traffic? Branded CTR is 37.8%- Good or Bad?

              Hey all, Per Search Console our branded keyword CTR is 37.8%.  But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched. My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits) We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic.  So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads. Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's,  so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword Thanks in advance, Davit

              Reporting & Analytics | | Davit1985
              0
            • brettmandoes

              How to Diagnose "Crawled - Currently Not Indexed" in Google Search Console

              The new Google Search Console gives a ton of information about which pages were excluded and why, but one that I'm struggling with is "crawled - currently not indexed". I have some clients that have fallen into this pit and I've identified one reason why it's occurring on some of them - they have multiple websites covering the same information (local businesses) - but others I'm completely flummoxed. Does anyone have any experience figuring this one out?

              Reporting & Analytics | | brettmandoes
              2
            • Dan-Lawrence

              Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile

              HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan

              Reporting & Analytics | | Dan-Lawrence
              0
            • marketingmediamanagement

              Is there a way to find out who the admin of a Google Analytics account is?

              We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?

              Reporting & Analytics | | marketingmediamanagement
              0
            • BigBlaze205

              Google Analytics - Keywords (not set) or ( not provided) WHY???

              In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are: (not set) or ( not provided) See screencast: http://screencast.com/t/AKwPW76qLVsN Can you tell why? What is going on? Is there a way to solve this? Thank you, BigBlaze

              Reporting & Analytics | | BigBlaze205
              0
            • Robert-B

              Totally Remove "localhost" entries from Google Analytics

              Hello All, In Google Analytics I see a bunch of traffic coming from "localhost:4444 / referral". I had tried once before to create a filter to exclude this traffic source, but obviously I did it wrong since it's still showing up. Here is the filter I have currently: Filter Name: Exclude localhost
              Filter Type: Custom filter > Exclude
              Filter Field: Referral
              Filter Pattern:  .localhost:4444.
              Case Sensitive: No Can anyone see what I'm doing wrong and give me a push in the right direction? Thanks in advance!

              Reporting & Analytics | | Robert-B
              0
            • Robert-B

              Localhost:4444 Showing Up in Google Analytics

              Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!

              Reporting & Analytics | | Robert-B
              0
            • ErinTM

              How do shortened links show up in Google Analytics?

              Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E

              Reporting & Analytics | | ErinTM
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.