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In Google Search Console: Total Clicks differ from the sum clicks on search queries
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Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
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The answer doesn't change - even after the update the totals of clicks for the individual keywords will in most cases not correspond to the total number of clicks which is listed above the list. I just did a quick check on our properties - and there doesn't seem to be a significant change.
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What do you think about the update that was informed some days after your answer?
It's showed in the WMT console:https://support.google.com/webmasters/answer/6211453#search_analytics
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It's always this way - if you add up the clicks of the individual keywords about 50% of the clicks are missing. Google gives some reasons here (like privacy reasons) but they can hardly explain the (huge) differences.
See it from the positive side - at least you have some visibility on the keywords...Dirk
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