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        4. What does 'Safari (in-app)' mean in Google Analytics browser traffic?

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        What does 'Safari (in-app)' mean in Google Analytics browser traffic?

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        • b4cab
          b4cab last edited by

          Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?

          Also, it has a very high bounce rate - any ideas why?

          1 Reply Last reply Reply Quote 1
          • Mobilio
            Mobilio @Martijn_Scheijbeler last edited by

            This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.

            So if some app there opens web inside of app - this is "Safari (in-app)" in GA.

            1 Reply Last reply Reply Quote 3
            • Martijn_Scheijbeler
              Martijn_Scheijbeler last edited by

              Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.

              Mobilio 1 Reply Last reply Reply Quote 4
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