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        4. Does the physical location of a server effect the local rankings of a site?

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        Does the physical location of a server effect the local rankings of a site?

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        • ben_dpp
          ben_dpp last edited by

          I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?

          1 Reply Last reply Reply Quote 0
          • ThinkTankSEO
            ThinkTankSEO last edited by

            Personally, I think where does matter and is counted as another positive indicator that the site is legit if the TLD and location of hosting match.  I only have limited examples to draw from but I recall there being a 2 position increase after moving from Justhost to a Canadian hosting solution for a .ca.

            1 Reply Last reply Reply Quote 0
            • Mobilio
              Mobilio last edited by

              If your domain is ccTLD (.co.uk) then geolocation of server didn't matter. Of course just need to be fast for that country where users will be.

              1 Reply Last reply Reply Quote 1
              • GastonRiera
                Gaston Riera last edited by

                Hi Ben!
                Yes, it affects. 
                That was said by Matt Cutts, check out the videos:
                Can the geographic location of a web server affect SEO? - Youtube - Matt Cutts 
                What impact does server location have on rankings? - Youtube -  Matt Cutts

                Also, here you got other 2 Q&A that where responded with great info.
                Effect of same country server hosting on SEO - Moz Q&A Does the Location of my Server effect my SEO? - Moz Q&A

                In my experience (there aren't servers in Argentina) the affect is minimum. I believe that there are other factors that influence more than the location server's IP.

                Hope I was helpfull.
                GR

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