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What is google / cpc under source on Google Analytics?
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Google Analytics drop in traffic
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Hi there! Did Alick300 answer your question? If so, please mark the response as a "Good Answer." Otherwise, I agree with John that we'll need more information.

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Hi,
In Analytics it shows source is google and medium is cpc(cost per click). I think you are running Adwords campaign for your website.
Google Analytics drop in traffic - Did you check your keyword position in Google?
Sudden drop in keyword ranking could be the reason. Please check keywords ranking in Google.
Hope this helps.
Thanks
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The question is to cryptic for me, can you clarify?
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Pros and cons? Have a great day Fredrik0