Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What do you add to your robots.txt on your ecommerce sites?
-
We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following:
- Checkout
- Basket
Then possibly:
- Price
- Theme
- Sortby
- other misc filters.
What do you include?
-
I'm on this same path since we too cannot use noindex / nofollow due to limited backend interaction with Bigcommerce.
I like to block all cart related pages, which for ecommerce sites can be a boat load.
- /cart.php
- /checkout.php
- /finishorder.php
- /*login.php
just to name a few, then you have the sorting and compare pages, they have to be blocked or a mess unfolds.
- Disallow: /*sort=newest
- Disallow: /*sort=bestselling
- Disallow: /*?page= ( Big duplicate page issue if you don't block this one with a wildcard, and cannot access your .htaccess file or the backend properly to noindex / nofollow )
Just to name a few, in my case, I only want the meat of the site to be indexed and rank for. Otherwise one client's site was ranking terms that more related to web development than the niche industry they lived in. Plus with a limited index budget, why would you want google or anyone else to crawl pages on your site with no SEO value towards your niche?
Unless you sold carts as in web developed carts for ecommerce sites you wouldn't want much of that indexed anyways, and even in that case, those pages aren't too useful for ranking. At least from what I've gathered in the niche industries.
-
Hi,
It sounds like you're going down the right path. Disallow and section of the site that has personal information, as there's no value in having bots crawl that, keep them on important content longer! In addition to Checkout and Basket/Cart, you should also disallow the My Account area if your site has one.
Your next grouping, I'm assuming these are the parameters by which you pages can be sorted. If so, yes, disallow all of those, they're only going to cause duplicate content flags for you in the future. I'm not sure which CMS you are using, but some eComm platforms also have 'email to a friend' URLs that are a major source for dupes and can often be identified and disallowed by another parameter.
Hope this helps narrow it down for you!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robots.txt blocked internal resources Wordpress
Hi all, We've recently migrated a Wordpress website from staging to live, but the robots.txt was deleted. I've created the following new one: User-agent: *
Intermediate & Advanced SEO | | Mat_C
Allow: /
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Allow: /wp-admin/admin-ajax.php However, in the site audit on SemRush, I now get the mention that a lot of pages have issues with blocked internal resources in robots.txt file. These blocked internal resources are all cached and minified css elements: links, images and scripts. Does this mean that Google won't crawl some parts of these pages with blocked resources correctly and thus won't be able to follow these links and index the images? In other words, is this any cause for concern regarding SEO? Of course I can change the robots.txt again, but will urls like https://example.com/wp-content/cache/minify/df983.js end up in the index? Thanks for your thoughts!2 -
Block session id URLs with robots.txt
Hi, I would like to block all URLs with the parameter '?filter=' from being crawled by including them in the robots.txt. Which directive should I use: User-agent: *
Intermediate & Advanced SEO | | Mat_C
Disallow: ?filter= or User-agent: *
Disallow: /?filter= In other words, is the forward slash in the beginning of the disallow directive necessary? Thanks!1 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
"noindex, follow" or "robots.txt" for thin content pages
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
Intermediate & Advanced SEO | | khi50 -
Should comments and feeds be disallowed in robots.txt?
Hi My robots file is currently set up as listed below. From an SEO point of view is it good to disallow feeds, rss and comments? I feel allowing comments would be a good thing because it's new content that may rank in the search engines as the comments left on my blog often refer to questions or companies folks are searching for more information on. And the comments are added regularly. What's your take? I'm also concerned about the /page being blocked. Not sure how that benefits my blog from an SEO point of view as well. Look forward to your feedback. Thanks. Eddy User-agent: Googlebot Crawl-delay: 10 Allow: /* User-agent: * Crawl-delay: 10 Disallow: /wp- Disallow: /feed/ Disallow: /trackback/ Disallow: /rss/ Disallow: /comments/feed/ Disallow: /page/ Disallow: /date/ Disallow: /comments/ # Allow Everything Allow: /*
Intermediate & Advanced SEO | | workathomecareers0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0