Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I Focus on Video Schema or a Video Sitemap First
-
Hey all,
I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap?
Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.
-
Hi Ajay,
Great question. First off, I think that both a video sitemap and the correct schema optimizations are extremely important in getting your videos to rank. Personally, I would start off with creating a video sitemap and then branch off into utilizing schema. This is just a matter of preference for me because I like to get the foundational elements done first.
In terms of what tools you can use - I know of a few. If your site is in WordPress the Yoast Video SEO plugin has worked well for me in the past. If not, here are some great posts on Video Sitemaps and the best process for creating them.
https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
https://a-moz.groupbuyseo.org/blog/video-sitemap-guide-for-vimeo-and-youtube
Hope that helps!
Serge
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org product offer with a price range, or multiple offers with single prices?
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6). In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set. Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
Technical SEO | | 4RS_John1 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Has anyone had issues with Bazaarvoice and schema.org?
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.
Technical SEO | | tripcentral0 -
Is it worth adding schema markup to articles?
I know things like location, pagination, breadcrumbs, video, products etc have value in using schema markup. What about things like articles though? Is it worth all the work involved in having the pages mark up automatically? How does this effect SEO, and is it worthwhile? Thanks, Spencer
Technical SEO | | MarloSchneider0 -
Do I need an XML sitemap?
I have an established website that ranks well in Google. However, I have just noticed that no xml sitemap has been registered in Google webmaster tools, so the likelihood is that it hasn't been registered with the other search engines. However, there is an html sitemap listed on the website. Seeing as the website is already ranking well, do I still need to generate and submit an XML sitemap? Could there be any detriment to current rankings in doing so?
Technical SEO | | pugh0 -
Exclude Child URLs from XML Sitemap Generator (Wordpress)
Hi all, I was recommended the XML Sitemap Generator for Wordpress by the very helpful Keith Bloemendaal and John Pring - however I can't seem to exclude child URLs. There is a section Exclude items and a subsection Exclude posts. I have tried inputting the URLs for the pages I don't want in the sitemap, however that didn't work. So I read that you have to include a list of "IDs" - not sure where on earth to find that info, tried the page name and the post= number from the URL, however neither worked. I hope somebody can point me in the right direction - and apologies, I am a Wordpress novice, and I got no answers from the Wordpress forums so turned right back to SEOmoz! Cheers.
Technical SEO | | markadoi840 -
Using video transcripts v captions and avoiding duplicate content?
Part 1: After editing a You Tube transcript, I typically re-upload as a caption file (with time codes)...for SEO does it matter whether you upload as a transcript v. captions? Is one better than the other? Part 2: If you upload a transcript (or caption) to YouTube, then post that video/transcript in your blog, wouldn't you get pinged for duplicate content?
Technical SEO | | vernonmack0 -
Ror.xml vs sitemap.xml
Hey Mozzers, So I've been reading somethings lately and some are saying that the top search engines do not use ror.xml sitemap but focus just on the sitemap.xml. Is that true? Do you use ror? if so, for what purpose, products, "special articles", other uses? Can sitemap be sufficient for all of those? Thank you, Vadim
Technical SEO | | vijayvasu0