Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Name Change and Effect on SEO
-
Hey Mozzers!
Trying this one again as my timing was probably pretty bad with Easter.
Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them.
Any one had any experience in this area?
-
yep that's right you can get data on links to your facebook page
-
yeah, if you search for a facebook page on majestic, it will return backlinks to that specific page. you're right about that not being the case for OSE.
-
He was talking of links to the Facebook page. Thanks
-
Majestic provides data for FB pages.
To your point, a backlink from a high authority FB page may be weighted more than one from a new/fake one.
-
I am not sure how he is getting backlink data for the facebook page or if it is in some way real what value that has as a social media page. I took two very well known companies and tried to run backlinks for their facebook url and in both open site explorer and ahrefs cannot get that data.
Do you know how to get backlink data for a Facebook page?
I look forward to hearing more.
-
He also mentioned 500 backlinks to the Facebook page, which I will assume aren't crappy. If they are legit, I would try to avoid changing the Facebook URL. Maybe you create a separate FB page and outreach to the webmasters and ask them to update the URL (or better yet, link back to your website instead). Later on, you can merge the two pages.
-
Rafi,
Did you mean 20,000 likes? If so, then I am not sure what the worry is unless there is a ton of engagement on the Facebook page. I am not a social media expert but know a bit. I will tell you that there are thousands of companies that have bought gazillions of likes and they are not an accurate measure of anything IMO for that reason. If you look at things like amplification, conversation, applause, etc. you get a better idea as to the value of your social media campaign.
Before I change the page, I would investigate to see if people are truly engaging with the content on the page or if it is simply a company that heard they should be "doing social media." All too often that is the case and the social media has little real value for them. If they are in that category and a new name makes sense then change it and go for engagement.
Hope that helps,
Robert
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
Why can't anyone check in on my Facebook Page?
Once upon a time, we were able to check in at our office on Facebook. Then, one day, we just...couldn't. I didn't (at least intentionally) change any settings on the page. I can't seem to even find a setting for this. What happened, and how do I fix it? Thank you so much in advance. (Edited to include the Facebook URL) https://www.facebook.com/LegacyTravel
Social Media | | cathibanks0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Changing Facebook Username
HI Does anyone know of any negative consequences of changing Facebook username ? For example i take it all your fans are transferred/you dont lose them 🙂 ? Its just a url change (so links on website etc need to be updated) but thats the only thing that changes ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
How Can I do SEO for a Escorts Website?
So here comes the hard part of working with SEO.... I've been doing SEO for a quite long time now and as far as I concern, it has been working and that's why I can tell people I'm a SEO Manager! It was all good until 3/4 months ago when I got this client that wanted me to do SEO for his Escort Agency. I've analysed his website and came across some structure error, poor linking and so on... I've started by reformulating his website, re-structuring his urls, keeping good pages and throwing alway the poor content ones, requested some website owners to remove links to that website and so on.... All good and sorted, but when it came to do the off-page optimisation it became a nightmare! It's pretty easy to get links for a clothing website or any other (not "obscure") kind of websites, but no serious and authority websites would link to an escort agency; It's also very easy to create something funny and nice and post it on a page of your website to get people sharing and liking on facebook, but again very hard to get people to share and like things posted by an escort agency... You can't really advertise on escorts directories and use keywords on the ad because godfather google would penalize you.... I really don't know what to do anymore, so I will list some questions and if guys SEO experts could help me out, I would be so grateful!!! How can I get people linking to the website without paying for it? How can I get good authority links to this kind of website? How can I advertise on paid directories without being penalised by google? How can i get shares and likes on social network websites? The website has about 3000 pages, been online since 2010, have at least 3 lengthy articles posted a day! Please guys help me out with this case that is making me loose my nights of sleep... If you guys need the website address and the targeted keyword I can PM you (I dont know if the forum allows me to post it here) Thank You so much for the help in advance....
Social Media | | douglasapuc8 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0 -
Twitter Username: Keyword or Company Name?
Hello everybody! I'm in doubt with which one is the best: To have a Twitter profile name with: 1)the company's name.
Social Media | | seomasterbrasil
Of course it's good for branding, but it's a B2B, industrial market. 2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different. The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name? Thanks! =]0