Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from old domain
-
Hi,
We have gone through a change of company brand name including a new domain name.
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results.My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references.
Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ?
...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary?
I should mention that the old brand name actually includes our most important keyword but the new brand name does not.
Thanks!
-
Thank you Chris!
Yes, I think it would make sense include the old brand name for some time.
"I can't imagine that it would do any harm so long as you do not change your new title tags also. This might become confusing in terms of branding for SEO."
...Not sure how you mean here? It´s a completely redesigned site
-
Hi, glad to hear your rebranding is going well. I think it would be appropriate to mention your previous brand name briefly within the page content. Because of the backlinks with anchor text to the old name this may allow you to continue to rank for that name.
I can't imagine that it would do any harm so long as you do not change your new title tags also. This might become confusing in terms of branding for SEO. Overall, I don't think it is necessary or a concern, but it could provide you additional exposure if people are looking for the old name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
:Pointing hreflang to a different domain
Hi all, Let's say I have two websites: www.mywebsite.com and www.mywebsite.de - they share a lot of content but the main categories and URLs are almost always different. Am I right in saying I can't just set the hreflang tag on every page of www.mywebsite.com to read: rel='alternate' hreflang='de' href='http://mywebsite.de' /> That just won't do anything, right? Am I also right in saying that the only way to use hreflang properly across two domains is to have a customer hreflang tag on every page that has identical content translated into German? So for this page: www.mywebsite.com/page.html my hreflang tag for the german users would be: <link < span="">rel='alternate' hreflang='de' href='http://mywebsite.de/page.html' /></link <> Thanks for your time.
Intermediate & Advanced SEO | | Bee1590 -
Reverting back to old domain name.
I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain. They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools. Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.
Intermediate & Advanced SEO | | Macrofireball0 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Hosting images on multiple domains
I'm taking the following from http://developer.yahoo.com/performance/rules.html "Splitting components allows you to maximize parallel downloads. Make sure you're using not more than 2-4 domains because of the DNS lookup penalty. For example, you can host your HTML and dynamic content on www.example.org and split static components between static1.example.org and static2.example.org" What I want to do is load page images (it's an eCommerce site) from multiple sub domains to reduce load times. I'm assuming that this is perfectly OK to do - I cannot think of any reason that this wouldn't be a good tactic to go with. Does anyone know of (or can think of) a reason why taking this approach could be in any way detrimental. Cheers mozzers.
Intermediate & Advanced SEO | | eventurerob0