Best and easiest Google Depersonalization method

[BobGW]

Hello,

Moz hasn't written anything about depersonalization for years. This article has methods, but I don't know if they are valid anymore.

What's an easy, effective way to depersonalize Google search these days? I would just log out of Google, but that shows different ranking results than Moz's rank tracker for one of our main keywords, so I don't know if that method is correct.

Thanks

[BobGW]

Thanks Rand, really appreciate it!

[Vijay-Gaur]

Hi Rand,

Thanks for jumping in and helping us all out. Your response is much appreciated.

Regards,

Vijay

[randfish]

I'm surprised at how well this still works, but it does:

1. Use an incognito browser window to remove account personalization
2. Use a query string like this: https://google.co.nz/search?q=your+keyword+terms&gl=us

With 2) above, you're removing the geographic bias of any particular region/IP address by searching in Google New Zealand, then re-geo-locating the search to the US. This will give you non-geo-biased results.

If you want to see how specific results look from a particular region, there's two semi decent options:

A) Use Google's Ad Preview Tool: https://adwords.google.com/apt/anon/AdPreview?__u=1000000000&__c=1000000000
B) Use the &near parameter, e.g. https://google.co.nz/search?q=your+keyword+terms&gl=us&near=seattle+wa

[Vijay-Gaur]

Yes, this is one of many factors for de-personalization. Also, there can be many more hidden factors which we are yet to discover.

I  have done a lot of research on this matter, I use a specific PC with VPN dedicated to checking keyword SERP ranks for my clients, as they are from many different countries and having a different target audience, we try to replicate the results for different scenarios.

I hope this helps.

[BobGW]

So am I correct that logging out and adding &pws=0 is not enough?

[Vijay-Gaur]

Hi There,

In addition to the methods suggested for de-personalization of results, there are additional few more factors.You may also like to read a blog post I wrote on my website Impact of Personalized Search results .

Incognito window doesn't mean you have deleted history of the previous browsing, you will have to clean the browsing history and cookies.

Use VPN or proxy to get results from different locations and countries. This gives you best Idea about your SERP status in different countries.

I hope this helps, please feel free to ask more questions by responding.

Regards,

Vijay