Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Website rankings drop significantly after moving to new hosting provider
-
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.
It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month agoSee attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?
-
Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?
Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.
I will still make those changes that you've mentioned above! Much appreciated
-
Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.
-
Not as important reason as the rest I mentioned. Correct all and will be fine.
-
Thanks for your responses Frank & Krzysztof!
From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?
-
Hi Sandi Matic.
Indeed, server location is in US and that matters.
On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.
Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.
Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.
-
I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).
#1 - Site speed is a key factor for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.
Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?
#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.
Do you know in which country is the new server located in? A good CDN might help if that's the issue.
I hope this points you in the right direction to get your issue resolved!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search. That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system. Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
Web Design | | scodtt0 -
How long should an old site redirecting to a new site remain activated on a server?
Once I switch a site to a new domain (with links to corresponding/relative pages), will I have to keep the old site live forever for those links to work, or how long should I wait before I inactivate the old site on our server?
Web Design | | jwanner0 -
Website Redesign - What to do with old 301 URLs?
My current site is on wordpress. We are currently designing a new wordpress site, with the same URLs. Our current approach is to go into the server, delete the current website files and ad the new website files. My current site has old urls which are 301 redirected to current urls. Here is my question. In the current redesign process, do i need to create pages for old the 301 redirected urls so that we do not lose them in the launch of the new site? or is the 301 command currently existing outside of our server so this does not matter? Thank you in advance.
Web Design | | CamiloSC0 -
Duplicate content on websites for multiple countries
I have a client who has a website for their U.S. based customers. They are currently adding a Canadian dealer and would like a second website with much of the same info as their current website, but with Canadian contact info etc. What is the best way to do this without creating duplicate content that will get us penalized? If we create a website at ABCcompany.com and ABCCompany.ca or something like that, will that get us around the duplicate content penalty?
Web Design | | InvoqMarketing0 -
How to bounce back after a new url & new site design?
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
Web Design | | ScottImageWorks0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
Recommended Website Monitoring Tools
Hi, I was wondering what people would recommend for website monitoring (IE is my website working as it should!). I need something that will:
Web Design | | James77
1/. Allow multiple page monitoring not just homepage
2/. Do header status checking
3/. Do page content checking (ie if the page changes massively, or include the word "error") then we have an issue!
4/. Multiple alert possibilities. We currently use www.websitepulse.com and it is a good service that does all the above, however it just seems so overly complex that its hard to understand what is going on, and its complex functionality and features are really a negative in our case. Thanks0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0