Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using Google to find a discontinued product.
-
Hi Guys.
I mostly use this forum for business questions, but now it's a personal one!
I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor.
All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay

Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this?
Many thanks in advance to an awesome community

Isaac.
-
Yes, that would make for a better internet indeed. A lot of these occur because the merchants keep the discontinued product URL in their feed and/or the page returns a 200 status code. Technically this should be considered a "soft 404" since what the user was looking for isn't there.

-
Hi Isaac,
Have you tried searching in areas where suppliers pay for advertising, such as Google Shopping or shopping comparison sites like Bizrate?
Also, perhaps try searching on Google with keywords added on such as "auction", "discontinued", "used", stuff like that.
PS: I just found 7 on Amazon, but I am guessing you have already tried buying from these sellers. They all say they are in stock and new. One seller is listed as from Japan.
Not sure if this helps at all.
Looks like a nice speaker, by the way. I am quite the audiophile myself.

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone experience google penalties for full-screen pop-ups?
Although we always recommend against onload pop-ups for clients, (we feel the effect the user experience) we do have a few clients that insist on them. I was reading this article the other day https://searchenginewatch.com/2016/05/17/how-do-i-make-sure-my-site-is-mobile-friendly/ which lead me to https://support.google.com/webmasters/answer/6101188 and I'm happy to see that Google is going to consider these types of content a downgrade when it comes to rank. My question is 2 fold: Has anyone experienced a drop in organic traffic on mobile due to this update? and do you think this will include user triggered content like photo galleries, bookings, email sign ups? We haven't noticed any drops yet but it is something we will be keeping a close eye on in the next little while. Let's hear what the community has to say 🙂
Algorithm Updates | | VERBInteractive1 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
Discontinued Products
We have a medium/large ecommerce site that imports manufacturer products every year (or when new products come in/out) We are trying to decide what to do with the discontinued product pages. As we are using shopify we do not have an option of custom404 error pages so we cannot use this. We also cannot do a 30 redirect with a custom message as to why they are being redirected so dont like that idea. What we were thinking of doing was leaving the page with its content and adding a message that the item has been discontinued and a few similar products listed below with an option of clicking on a link to go up a level to the category/subcategory of that products brand. My question is: Should we noindex/follow these pages when they go out of stock so search engines don't continue to index them. Should we add the tag: (we do not have advance warning so it would be at the time that we update the listing to say item is no longer available) My concern with doing the above and leaving it to be indexed is that google may regard these pages as soft 404 if the bounce rate gets very high - as users will not be staying very long on the page. Any advice would be very much appreciated!
Algorithm Updates | | henya0 -
My Website No Longer Appears in Mobile Google Search but Does in Desktop...Why Is This?
For a long time my website has appeared in both desktop and mobile search in Google. Yet recently it has stopped appearing in mobile yet still on desktop. Any ideas why this is happening and how to rectify it please? Many Thanks.
Algorithm Updates | | WSIDW0 -
Does a KML file have to be indexed by Google?
I'm currently using the Yoast Local SEO plugin for WordPress to generate my KML file which is linked to from the GeoSitemap. Check it out http://www.holycitycatering.com/sitemap_index.xml. A competitor of mine just told me that this isn't correct and that the link to the KML should be a downloadable file that's indexed in Google. This is the opposite of what Yoast is saying... "He's wrong. 🙂 And the KML isn't a file, it's being rendered. You wouldn't want it to be indexed anyway, you just want Google to find the information in there. What is the best way to create a KML? Should it be indexed?
Algorithm Updates | | projectassistant1 -
Google is forcing a 301 by truncating our URLs
Just recently we noticed that google has indexed truncated urls for many of our pages that get 301'd to the correct page. For example, we have:
Algorithm Updates | | mmac
http://www.eventective.com/USA/Massachusetts/Bedford/107/Doubletree-Hotel-Boston-Bedford-Glen.html as the url linked everywhere and that's the only version of that page that we use. Google somehow figured out that it would still go to the right place via 301 if they removed the html filename from the end, so they indexed just: http://www.eventective.com/USA/Massachusetts/Bedford/107/ The 301 is not new. It used to 404, but (probably 5 years ago) we saw a few links come in with the html file missing on similar urls so we decided to 301 them instead thinking it would be helpful. We've preferred the longer version because it has the name in it and users that pay attention to the url can feel more confident they are going to the right place. We've always used the full (longer) url and google used to index them all that way, but just recently we noticed about 1/2 of our urls have been converted to the shorter version in the SERPs. These shortened urls take the user to the right page via 301, so it isn't a case of the user landing in the wrong place, but over 100,000 301s may not be so good. You can look at: site:www.eventective.com/usa/massachusetts/bedford/ and you'll noticed all of the urls to businesses at the top of the listings go to the truncated version, but toward the bottom they have the full url. Can you explain to me why google would index a page that is 301'd to the right page and has been for years? I have a lot of thoughts on why they would do this and even more ideas on how we could build our urls better, but I'd really like to hear from some people that aren't quite as close to it as I am. One small detail that shouldn't affect this, but I'll mention it anyway, is that we have a mobile site with the same url pattern. http://m.eventective.com/USA/Massachusetts/Bedford/107/Doubletree-Hotel-Boston-Bedford-Glen.html We did not have the proper 301 in place on the m. site until the end of last week. I'm pretty sure it will be asked, so I'll also mention we have the rel=alternate/canonical set up between the www and m sites. I'm also interested in any thoughts on how this may affect rankings since we seem to have been hit by something toward the end of last week. Don't hesitate to mention anything else you see that may have triggered whatever may have hit us. Thank you,
Michael0 -
Is using WPML (WordPress Multilingual Plugin) ok for On-Page SEO?
Hi Mozzers, I'm investigating multilingual site setup and translating content for a small website for 15-20 pages and came accross WPML (WordPress Multilingual Plugin) which looks like it could help, but I am curious as to whether it has any major international SEO limitations before trialing/buying. It seems to allow the option to automatically setup language folder structures as www.domain.com/it/ or www.domain.com/es/ etc which is great and seems to offer easy way of linking out to translators (for extra fee), which could be convenient. However what about the on-page optimization - url names, title tags and other onpage elements - I wonder if anyone has any experiences with using this plugin or any alternatives for it. Hoping for your valued advice!
Algorithm Updates | | emerald0 -
What are the good strategies using satellite sites in SEO??
Hello to everybody, We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites? Thanks a lot!!! Update: Thanks to all of you for all these interesting answers!
Algorithm Updates | | sarenausa1