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Weighted number of conversions - any explanation?
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Do any of you know meaning of "weighted number of conversions" in attribution models?
How google analytics calculate it? Any example?
Thank you.
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Hi,
I'm using a data-driven attribution model with 12 channels grouping.
I want to know if I increase Google display for 1.4 and I see that I have changed in the weighted conversion from 2 to 4 for e.g.What's that mean, how much more conversion I will have?
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Depends on the attribution model and number of channels involved in the conversion, for example when using the linear attribution model, each channel involved in the checkout process will get equal "credit" for the conversion. So if 4 channels were involved, each channel would get 25% which is 0.25 conversions counted for that conversion while if only 2 channels were involved each would get 50% (so 0.5). That's what the weighted number of conversions refers to.
This article helps explain how much credit is given depending on the attribution model you choose. The percentage also depends on the number of channels receiving credit for 1 conversion (i.e. how much is it diluted).
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