• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

        Intermediate & Advanced SEO
        2
        4
        2664
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • gozmoz
          gozmoz last edited by

          I found page duplicate content when using Moz crawl tool, see below.

          http://www.example.com
          Page Authority 40
          Linking Root Domains 31
          External Link Count 138
          Internal Link Count 18
          Status Code 200
          1 duplicate

          http://www.example.com/index.htm
          Page Authority 19
          Linking Root Domains 1
          External Link Count 0
          Internal Link Count 15
          Status Code 200
          1 duplicate

          I have recently transfered my old html site to wordpress.
          To keep the urls the same I am using a plugin which appends .htm at the end of each page.

          My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php

          Question 1.
          Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com

          If yes, do I use
          Redirect 301 /index.htm http://www.example.com/index.php
          or
          Redirect 301 /index.htm http://www.example.com

          Question 2
          Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore.

          Is there a better option?

          Thanks

          1 Reply Last reply Reply Quote 0
          • zeehj
            zeehj @gozmoz last edited by

            About three different homepages: This is my reasoning: Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar. Does that mean WP sites always have 2 homepages? I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.

            Zee: So it sounds like you should create a "dynamic" front page (this link should help you: https://codex.wordpress.org/Creating_a_Static_Front_Page). If for some reason you are unable to remove both duplicate homepages, I'd say deprecate one and 301 redirect it to your main homepage, and implement a rel=canonical tag from the duplicated homepage to your main one (e.g. example.com/index.php -301-> example.com)


            I can see that this is a bit messy.. I did this as I wanted to preserve
            original htm based site URL's. Are you saying that search engines see
            www.example.com/dir1/dir2/page.htm and www.example.com/dir1/dir2/page as
            identical URL's.

            Zee: I can't say for sure, without seeing your site, but if they're indexed (discoverable by search engine crawlers), you could definitely be penalized. If your .htm pages have built up link equity, you'll need to 301 redirect them to their corresponding pages


            With my old htm based website I had too many subdirectories. I have
            removed some of the subs to make URLs shorter and used 301 redirects in
            .htaccess file. I probably should have removed .htm appendixes as well
            at this stage, but I did not.


            Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

            Zee: No, that'll result in a 301 redirect chain--you should ALWAYS 301 redirect to whatever the most appropriate, final destination is (think of 301 redirects as nonstop flights, never layovers). If I 301 redirect A --> B, but then B needs to be redirected as B --> C, you must update A's to reflect this as well, A --> C, to avoid a redirect chain.


            I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

            Zee: You may want to canonical this one, in that case (especially if you can confirm that these pages present the same information)--you can implement a rel=canonical on your .htm homepage that points back to your main homepage.

            1 Reply Last reply Reply Quote 0
            • gozmoz
              gozmoz last edited by

              Zee, thank you for taking time to answer my questions

              Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

              1. example.com
                  2. example.com/index.htm
                  3. example.com/index.php


              About three different homepages:

              This is my reasoning:  Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar.
              Does that mean WP sites always have 2 homepages?
              I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.


              Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

              I can see that this is a bit messy..
              I did this as I wanted to preserve original htm based site URL's.
              Are you saying that search engines see
              www.example.com/dir1/dir2/page.htm and
              www.example.com/dir1/dir2/page
              as identical URL's.

              With my old htm based website I had too many subdirectories. I have removed some of the subs to make URLs shorter and used 301 redirects in .htaccess file. I probably should have removed .htm appendixes as well at this stage, but I did not.


              Question 1: As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That may require you to 301 redirect the .htm versions to the non-htm counterparts.


              Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

              Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php


              I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

              Regads
              Gozmoz

              zeehj 1 Reply Last reply Reply Quote 0
              • zeehj
                zeehj last edited by

                Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

                1. example.com
                2. example.com/index.htm
                3. example.com/index.php

                Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

                **Question 1: **As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That _may _require you to 301 redirect the .htm versions to the non-htm counterparts.

                Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • oceanstorm

                  301 Redirect in breadcrumb. How bad is it?

                  Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months.  could this be why? is it bad to have a 301 redirect in the breadrcrumb.

                  Intermediate & Advanced SEO | | oceanstorm
                  0
                • cuarto715

                  Google Is Indexing my 301 Redirects to Other sites

                  Long story but now i have a few links from my site 301 redirecting to youtube videos or eCommerce stores. They carry a considerable amount of traffic that i benefit from so i can't take them down, and that traffic is people from other websites, so basically i have backlinks from places that i don't own, to my redirect urls (Ex. http://example.com/redirect) My problem is that google is indexing them and doesn't let them go, i have tried blocking that url from robots.txt but google is still indexing it uncrawled, i have also tried allowing google to crawl it and adding noindex from robots.txt, i have tried removing it from GWT but it pops back again after a few days. Any ideas? Thanks!

                  Intermediate & Advanced SEO | | cuarto715
                  0
                • dsbud

                  301 redirect hops from non-https and www

                  It's best practice to minimize the amount of 301 redirect hops. Ideally only one redirect hop. It's also best practice to 301 redirect (or at least canonical) your non-https and/or your non-www (or www) to the canonical protocol/subdomain. The simplest (and possibly the most common) way to implement canonical protocol/subdomain redirects is through a load balancer or before your app processes the request. Both of which will just blanket 301 to the canonical domain/protocol regardless if the path exists or not In which case, you could have: Two hops. i.e. hop #1 http://example.com/foo to https://example.com/foo, hop #2 https://example.com/foo to https://example.com/bar 301 to a 404. Let's say https://example.com/dog never existed, but somebody for whatever reason linked to it (maybe a typo). If I request https://www.example.com/dog, the load balancer would 301 to a 404 page. Either scenario above should be fairly rare. However, you can't control how people link to you. Should I care about either above scenario? I could have my app attempt to check if the page exists before forwarding, but that code could be complicated.

                  Intermediate & Advanced SEO | | dsbud
                  0
                • MJTrevens

                  Will 301 Redirects Slow Page Speed?

                  We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer

                  Intermediate & Advanced SEO | | MJTrevens
                  0
                • viatrading1

                  Several 301 Redirects to Same Page

                  Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
                  e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,

                  Intermediate & Advanced SEO | | viatrading1
                  0
                • zeepartner

                  Language Detection redirect: 301 or 302?

                  We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language. Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...

                  Intermediate & Advanced SEO | | zeepartner
                  1
                • blacey

                  Redirect posts from a wordpress.com blog over to a self-hosted blog

                  Hi All I started a wordpress.com blog with a few posts on it, and these have been shared using social media so links to these exist on Facebook and Twitter. I've decided that its going to be better and more effective to have the blog on my primary domain. How would I setup a redirect from the wordpress.com blog to my self hosted blog? Normally I'd write a .htaccess file but I'm unable to do that over at wordpress.com. I can't even see an option to install plugins, otherwise I would have used the "Redirector" plugin.

                  Intermediate & Advanced SEO | | blacey
                  0
                • brianmcc

                  Reverse Proxy better than 301 redirect?

                  Are reverse proxies that much better than 301 redirects? Should I invest the time in doing this? I found out about reverse proxies here: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo

                  Intermediate & Advanced SEO | | brianmcc
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.