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        4. Do 403 Forbidden errors from website pages hurt rankings?

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        Do 403 Forbidden errors from website pages hurt rankings?

        Intermediate & Advanced SEO
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        • vtmoz
          vtmoz last edited by

          Hi All,

          I noticed that our website has lot of 403 errors across different pages using the tool http://www.deadlinkchecker.com/. Do these errors hurt website rankings?

          Thanks

          1 Reply Last reply Reply Quote 0
          • OlegKorneitchouk
            OlegKorneitchouk @vtmoz last edited by

            You should remove it if possible. No reason to link to a dead link (poor ux, waste crawler time) or call a non-existent resource (slow site down).

            However, I don't think it will make any noticeable effect on your rankings.

            1 Reply Last reply Reply Quote 1
            • vtmoz
              vtmoz @OlegKorneitchouk last edited by

              Hi Oleg,

              Thanks for the response. This error is limited to one of the links from every page of our website.

              I mean the below link has been repeated across all pages of our website which is been returning as 403 forbidden technically.

              https://d2jbzoiok12mw2.cloudfront.net/wp-json/oembed/1.0/embed?url

              Will these hurt or we can ignore?

              OlegKorneitchouk 1 Reply Last reply Reply Quote 0
              • OlegKorneitchouk
                OlegKorneitchouk last edited by

                Google's official stance is that it's no big deal. They'll simply won't rank those URLs (so if you are getting 403s for pages you want to rank, that's an issue).

                However, if those 403's have external backlinks, I'd redirect them to a similar live page on your site to not lose those links. I also prefer to not waste crawler time visiting non-existent pages so if its easy to do, I'd minimize the number of 403 response codes on the site.

                You sample 403 looks like an offsite CDN which shouldn't hurt, but it is taking up unnecessary resources. No reason not to remove.

                vtmoz 1 Reply Last reply Reply Quote 0
                • vtmoz
                  vtmoz @Alick300 last edited by

                  Hi,

                  Can you please confirm whether below kind of links hurt which are technically 403.

                  https://d2jbzoiok12mw2.cloudfront.net/wp-json/oembed/1.0/embed?url

                  Thanks

                  1 Reply Last reply Reply Quote 0
                  • Alick300
                    Alick300 last edited by

                    Hi,

                    If you are getting 403 forbidden access response for important page/pages e.g home page/important categories pages  then that may be a problem.

                    Thanks

                    vtmoz 1 Reply Last reply Reply Quote 0
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