Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does a "Read More" button to open up the full content affect SEO?
-
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
-
There was a great case study released by Reboot Online Marketing last week on exactly this topic: https://www.rebootonline.com/blog/hidden-text-experiment/
Basically, sites with visible text performed better; text in a textarea was treated as visible; and sites with text 'hidden' with CSS and JavaScript 'Read More' buttons didn't perform as well.
As Logan says above, Google is looking to give hidden content full weight with the release of the mobile first algorithm, but this algorithm hasn't been released yet and is likely not to be released this year: https://www.seroundtable.com/google-mobile-first-index-2017-23663.html
Hope this helps.
Cheers,
David
-
Hi,
Google used to weigh 'Read More', Tabbed, and accordioned content slightly less than immediately visible content. However, with the recently increased emphasis on user experience and their mobile-first mindset, they've since changed their stance on this type of content. More details including statements from Googlers can be found here: https://www.seroundtable.com/google-content-tabs-hidden-change-22950.html
-
Thank you for sharing that thread!
-
Hi,
I don't use read more link on my website. In below article few community members share their experience.
https://a-moz.groupbuyseo.org/community/q/content-hidden-behind-a-read-all-more-etc-etc-button
Hope this helps!!
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
"Get price" vs "Request a Quote"
I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price". Were an installation service company. I cna have a PRicing page were the customer can fill some information and be provided with a price on the website. Would this be a better option than having a request a quote page? Has anyone had any positive or negative experience with this strategy?
Content Development | | paulfoz16090 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Images & Duplicate Content Issues
Here's a scenario for you: The site is running WordPress and the images are uploaded to the media section. You can set image attributes there such as the Description & Alt Tag. Let's say you'd like to reuse the same image in two different blog posts. The image keeps the same Description & Alt Tag associated with it in the media section. Would this be considered duplicate content? What would be the best practice in this case to reuse the same image in multiple posts?
Content Development | | VicMarcusNWI0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Duplicate Content behind a Paywall
We have a website that is publicly visible. This website has content. We'd like to take that same content, put it on another website, behind a paywall. Since Google will not be able to crawl those pages behind the paywall is there any risk to ua doing this? Thanks! Mike
Content Development | | FOTF_DigitalMarketing0 -
Is there a way to repost content (with permission) to another site without being penalized by Google?
I write a monthly Social Media Marketing column for a local Business Journal and the column is printed in their paper as well as posted on their website. Is there any way I can repost these articles on my website's blog without being penalized by Google for "duplicate content"?
Content Development | | vyki0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1
