• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Schema markup concerning category pages on an ecommerce site

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Schema markup concerning category pages on an ecommerce site

        Intermediate & Advanced SEO
        6
        7
        16263
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • LesleyPaone
          LesleyPaone last edited by

          We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage  The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product

          The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.

          1 Reply Last reply Reply Quote 2
          • SkunkworksCreativeGroup
            SkunkworksCreativeGroup Subscriber last edited by

            Here's what I came up with: Validator Result.

            Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"

            Here's an official response.

            1 Reply Last reply Reply Quote 1
            • Madstrategist
              Madstrategist Subscriber last edited by

              Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.

              1 Reply Last reply Reply Quote 1
              • Chris_CBCAds
                Chris_CBCAds Subscriber last edited by

                Which did you end up going with?

                1 Reply Last reply Reply Quote 0
                • LesleyPaone
                  LesleyPaone @LoganRay last edited by

                  The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.

                  If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477  this is what one of us is proposing. See how the tool does not break each into a product node.

                  At the other time this is a page that the other is proposing,  https://www.apple.com/shop/mac/mac-accessories  It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)

                  I think this better illustrates the issue.

                  1 Reply Last reply Reply Quote 2
                  • Roman-Delcarmen
                    Roman-Delcarmen @LoganRay last edited by

                    Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.

                    Good for you

                    1 Reply Last reply Reply Quote 1
                    • LoganRay
                      LoganRay last edited by

                      Hi there,

                      I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://a-moz.groupbuyseo.org/community/q/google-rich-snippets-in-e-commerce-category-pages

                      My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.

                      Roman-Delcarmen LesleyPaone 2 Replies Last reply Reply Quote 3
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Jes-Extender-Australia

                        Htaccess - Redirecting TAG or Category pages

                        Hello Fellow Moz's, We have an issue redirecting some /TAG and /Category pages to inner pages. As an example we use: RedirectMatch 301 /category/Sample-Category(.*) https://OurDomain.com.au/New-Page//$1 That works well. The issue is we have other categories and tags that are named similar to /Sample-Category As an example, if we try to redirect /Sample-Category-1 to /New-Page-1 - it will not work, and redirects to /New-Page I assume this is because /Sample-Category is already being redirected, so anything after /Sample-Category like -1 or -2 or -3 etc, will not be recognized. Anyone know of a workaround?

                        Intermediate & Advanced SEO | | Jes-Extender-Australia
                        0
                      • Alexcox6

                        Category Page as Shopping Aggregator Page

                        Hi, I have been reviewing the info from Google on structured data for products and started to ponder. 
                        https://developers.google.com/search/docs/data-types/products Here is the scenario.
                        You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps. 
                        I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.

                        Intermediate & Advanced SEO | | Alexcox6
                        0
                      • Ben-R

                        E-Commerce Site Collection Pages Not Being Indexed

                        Hello Everyone, So this is not really my strong suit but I’m going to do my best to explain the full scope of the issue and really hope someone has any insight. We have an e-commerce client (can't really share the domain) that uses Shopify; they have a large number of products categorized by Collections. The issue is when we do a site:search of our Collection Pages (site:Domain.com/Collections/) they don’t seem to be indexed. Also, not sure if it’s relevant but we also recently did an over-hall of our design. Because we haven’t been able to identify the issue here’s everything we know/have done so far: Moz Crawl Check and the Collection Pages came up. Checked Organic Landing Page Analytics (source/medium: Google) and the pages are getting traffic. Submitted the pages to Google Search Console. The URLs are listed on the sitemap.xml but when we tried to submit the Collections sitemap.xml to Google Search Console 99 were submitted but nothing came back as being indexed (like our other pages and products). We tested the URL in GSC’s robots.txt tester and it came up as being “allowed” but just in case below is the language used in our robots:
                        User-agent: *
                        Disallow: /admin
                        Disallow: /cart
                        Disallow: /orders
                        Disallow: /checkout
                        Disallow: /9545580/checkouts
                        Disallow: /carts
                        Disallow: /account
                        Disallow: /collections/+
                        Disallow: /collections/%2B
                        Disallow: /collections/%2b
                        Disallow: /blogs/+
                        Disallow: /blogs/%2B
                        Disallow: /blogs/%2b
                        Disallow: /design_theme_id
                        Disallow: /preview_theme_id
                        Disallow: /preview_script_id
                        Disallow: /apple-app-site-association
                        Sitemap: https://domain.com/sitemap.xml A Google Cache:Search currently shows a collections/all page we have up that lists all of our products. Please let us know if there’s any other details we could provide that might help. Any insight or suggestions would be very much appreciated. Looking forward to hearing all of your thoughts! Thank you in advance. Best,

                        Intermediate & Advanced SEO | | Ben-R
                        0
                      • BeckyKey

                        Ecommerce Site - Duplicate product descriptions & SKU pages

                        Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂

                        Intermediate & Advanced SEO | | BeckyKey
                        0
                      • KJ-Rodgers

                        Location Pages On Website vs Landing pages

                        We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.

                        Intermediate & Advanced SEO | | KJ-Rodgers
                        0
                      • john_marketade

                        Adding hreflang tags - better on each page, or the site map?

                        Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article).  My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit.  One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags.  My question is - is it better to add them to the header of each page, or the site map, or both, or something else?  Any other thoughts are appreciated.  Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn

                        Intermediate & Advanced SEO | | john_marketade
                        0
                      • s_EOgi_Bear

                        Schema.org Markup for Currencies in Multiple Countries.

                        Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic 
                          90 caps $25AUD    180 Caps $50AUD     360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that?  Ideally I would like to add some country specific data to it I guess..?

                        Intermediate & Advanced SEO | | s_EOgi_Bear
                        0
                      • lcourse

                        Should I noindex the site search page? It is generating 4% of my organic traffic.

                        I read about some recommendations to noindex the URL of the site search.
                        Checked in analytics that site search URL generated about 4% of my total organic search traffic (<2% of sales). My reasoning is that site search may generate duplicated content issues and may prevent the more relevant product or category pages from showing up instead. Would you noindex this page or not? Any thoughts?

                        Intermediate & Advanced SEO | | lcourse
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.