• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Reviews and Ratings
        5. 3rd Party Approved Reviews - Widget or API Feed - Any thoughts ?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        3rd Party Approved Reviews - Widget or API Feed - Any thoughts ?

        Reviews and Ratings
        4
        6
        1284
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • PeterCol12
          PeterCol12 last edited by

          Hi Mozzers,

          We use a google approved 3rd party review company to collect reviews for our branches and now also for our products( this is about to be implemented).

          We currently use one of their widgets on our site (its javascript) to show the reviews. I don't think google can read this and  I don't think we currently, therefore, get any direct seo benefit from it.

          My questions are as follows :

          1. I obviously want to get any SEO benefit from any review text which customers leave but as the data itself is housed on the review site with a widget on my site pointing to it,should I use an API feed as opposed to a widget. If google can read the review text on my page - then surely i should some benefit from it even though, it could technically be classed as duplicate content

          what are peoples thoughts ? .

          thanks

          Pete

          1 Reply Last reply Reply Quote 0
          • Smileworks_Liverpool
            Smileworks_Liverpool Subscriber last edited by

            "The only benefit is trust , increase CTR etc and obviously reviews markup."

            This is a huge benefit though.  It's abut users at the end of the day and having those stars showing in the serps and having the reviews scrolling on your site (using a widget) has helped me enormously with CTR.  It's one of those where you need to think less about the technical SEO stuff and more about how having the reviews there will increase the CTR and conversion rates.  It also helps time on site - all MASSIVE ranking signals.

            If I said to you that a piece of technical wizzardry could increase CTR, TOS and conversions then you'd learn how to do it and implement it like immediately.  Well that's what reviews do.  So i'd not worry about marking them up or just use a wordpress widget and get them on there. I'm not massively technical but we do have 500 5* reviews with a widget on every page of the site and are in the top 3 for most non-branded searches because of our CTR. Also google says they want to eventually live in a world without markup when the algo gets smarter so it's all going to be a moot point.

            Sorry If i've missed the technical nuances of this but we're doing super well just having the nice comments up there on the site (which is more than lots of your competitors have)

            1 Reply Last reply Reply Quote 0
            • Roman-Delcarmen
              Roman-Delcarmen @PeterCol12 last edited by

              I think that a good options is create a plugin
              So you can ask to your clients to give you a review in your site but using a third party API, so the first Idea is use the Google Business Review API.

              to show off your Google My Business Reviews rating in stars, thumbs or squares.

              For Local SEO I think is the best option and you will not share your DA with nobody.

              1 Reply Last reply Reply Quote 0
              • RuthBurrReedy
                RuthBurrReedy last edited by

                Do the reviews appear anywhere else on the web? Are people leaving reviews on the reviewer's site, and they're visible there, and then you're pulling them in via this widget? Or are they only visible on your site, through the widget?

                If the reviews are elsewhere on the web (for example on a review site such as Yelp or Angie's List), Google is going to understand that that content belongs on that site. Pulling it in via this widget probably won't send much in the way of a unique content signal; it's unlikely that it would be seen as duplicate content, though, as long as the page it appears on also has its own unique content. Appearing through the widget also means you likely won't be able to mark up the reviews using schema.org.

                If they appear somewhere else, and Google can easily associate those reviews with your product, you'd probably be better served having a function on your own website where people can review your products there. Then, let those reviews live on your site, and the third-party reviews stay on the third-party reviewer site.

                1 Reply Last reply Reply Quote 0
                • PeterCol12
                  PeterCol12 @Roman-Delcarmen last edited by

                  Yes, that's what I thought, My only concern with using a widget though is the data is "owned" by the review company so whilst I'm displaying the rewiew on my site,  I am not getting any SEO benefit in terms of unique content whats' so ever.

                  The only benefit is trust , increase CTR etc and obviously reviews markup.

                  I am wondering if it's better to write something in addition to this 3rd party review software we use so customers can write the reviews and then the pages will benefit from the unique content and freshness..

                  Otherwise , All I'm really doing is having duplicate content

                  thanks

                  Peter

                  Roman-Delcarmen 1 Reply Last reply Reply Quote 0
                  • Roman-Delcarmen
                    Roman-Delcarmen last edited by

                    Not because, the widget will point the source of the content
                    (if you add a google my business widget with the reviews of your clients)
                    the tag of the widget will tells google where the information is coming from.
                    At leasrt is my expriencie integrating widget from yelp, and google my business

                    PeterCol12 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • vetofunk

                      Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?

                      Hi, I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence. A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal. Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it. Thanks in advance!

                      Reviews and Ratings | | vetofunk
                      1
                    • Bhisshaun

                      Schema Code Not Working – Used Business Review Bundle Plugin

                      Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed

                      Reviews and Ratings | | Bhisshaun
                      0
                    • the-global-communicator

                      Any experiences with Reviews.io?

                      Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
                      https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group

                      Reviews and Ratings | | the-global-communicator
                      0
                    • BigChad2

                      What do the symbols in the profile avatars in Google listing reviews mean?

                      A client of mine noticed that some of their customers that leave GMB listing reviews have special symbols in their profile avatars (please look at the attachment).   Is this a sign of a influencer? Has anybody else noticed this? r6mhX

                      Reviews and Ratings | | BigChad2
                      0
                    • GabeGibitz

                      How many Google reviews can I collect at once?

                      I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?

                      Reviews and Ratings | | GabeGibitz
                      0
                    • TomBinga1125

                      Why are certain words formatted as bold in Google+ Reviews?

                      Hey guys, I noticed that certain words within reviews left on Google+ pages are being shown in bold text. The original reviews do not feature bold text, but when shown in snippets they appear. I attached a photo below for a college's G+ page. Any insight would be great! 0ZHfhnP

                      Reviews and Ratings | | TomBinga1125
                      0
                    • Ophelia619

                      Yelp Review From My Customer Removed

                      Hi, A customer of mine told me she created a yelp account just to give me a review.  She's a good customer and wanted to show me her appreciation.  I thanked her for taking the trouble.  About a week later, I see that her review was marked as "not recommended."  This was a legitimate review made by a real customer.  I'm angry that it was removed for no reason.  I noticed a competitor of mine has 18 yelp reviews and all of them show up just fine.  I also noticed that this same competitor is paying for ads from Yelp. A couple of years ago, another customer reviewed me on yelp and it was also labeled as "not recommended."  So I now have 2 "not recommended" reviews on Yelp that, if you ask me, imply that my reviews are fake.  After Yelp and Yahoo merged, I lost the 14 Yahoo reviews I had obtained from customers over the last six years.  I have also noticed over the years, that whenever I need to sign into my Yelp business account to update the data, it's locked until some pushy sales person calls and asks to speak to me in order to try to sell me ads on Yelp.  Anyone else hate Yelp?  They're obviously not really interested in making sure reviews are "real," they're just interested in selling expensive ads.

                      Reviews and Ratings | | Ophelia619
                      1
                    • KempRugeLawGroup

                      Too many reviews too quickly?

                      Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben

                      Reviews and Ratings | | KempRugeLawGroup
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.