Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing title tags - any potential issues?
-
Hello all,
I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example.
Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?
-
We agree with David above, if you are improving the title tags and keep them all unique and original from the other pages on your website doing a "Title Tag Cleanup" or going through and optimizing them should be a benefit. Some tips on Title Tags:
- Have The Keyword You Want To Rank For Be As Close To The Beginning As Possible
- Try to Make it short enough to were Google doesn't cut it off with "..." We use (https://www.portent.com/serp-preview-tool)
- Don't Duplicate Title Tags Across Pages, Try To Make Each One Unique
- Instead of Repeating A Keyword In a Title Try Using An "LSI Keyword" (For Example if you are attempting to rank for "marketing", use "marketing" once and then if desired, use a keyword like "advertising" or "media" etc.)
Hope this helps Luke and best of success!
-
Hi Luke,
I don't think you have anything to worry about with making the improvements in one go.
As long as you are improving your titles to make them more relevant to the content on the page (and not just jamming them keywords), you won't be upsetting Google and you would only see positive results.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
Ranking dropped after changing title tag
I recently changed my company's site homepage title tag to make it start with our target keyword. The page was originally at page #7 or #8 and dropped to page #17 directly after I changed the page title. Is this normal? Is it's a temporary drop or should I change it back to the previous title.
Intermediate & Advanced SEO | | ForumOne0 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Referring domain issues
Our website (blahblah).org has 32 other domains pointing to it all from the same I.P address. These domains including the one in question, were all purchased by the website owner, who has inadvertently created duplicate content and on most of these domains. Some of these referring domains have 301's, some don't - but it appears they have all been de-indexed by Google. I'm somewhat out of my depth here (most of what I've said above has come from an agency who said we should address this before being slapped by Google). However I need to explain to my line manage the actual issues in more detail and the repercussions - any anyone please offer advice please? I'm happy to use the agency, or another - but would like some second opinions if possible?
Intermediate & Advanced SEO | | LJHopkins0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Exact match Title and H1 tags, and over optimization
Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?
Intermediate & Advanced SEO | | McTaggart0 -
HTML5 Nav Tag Issue - Be Aware
In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links" This could have major repercussions for designing your internal link structure for SEO purposes. I was surprised to see this result, as I have never seen it discussed. Anyone else notice this, or have any alternative views?
Intermediate & Advanced SEO | | veezer0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0