Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using Bold text for keywords
-
Hello
I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there?
This is for SEO.
-
I believe it's more of a user experience thing rather than SEO, although technically it is a ranking factor (very small one). Additionally, too much bold text will probably have the opposite effect.
The purpose of bolding text is to emphasise, keep it in context and relevant and bold where you need to. -
It's been a while since that has been considered as a ranking factor (and it never was a big one).
However—depending on what types of pages these are, I'd leave the bolding (unless it is excessive). It could be useful in terms of user experience—as soon as the person lands on the page, they see what they are looking for.
-
Hi,
IMO It won't make any difference in current SEO so you can keep it simple.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 text and Header Image Overlap?
I have images with text at the top of every page on my site. But no H1 or H tags at all. I would like the text on the image to be my H1 text. But I don't want to be repetitive. What should I do?
On-Page Optimization | | Calligraphy0 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
Background Images and ALT text
We pretty much exclusively use background images for our sites. How do I add in alt text? I tried a Google search for this issue and the best answer I could find was "Use the 'title' tag in the containing div", but that was from 2010. Is there a better way to do it? And no, we're not going to switch to using standard images, because background images are way more slick for UX.
On-Page Optimization | | MichaelGregory0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
How to re-follow using the WPSEO plugin
Hello, I unindexed numerous blog low quality blog posts and nofollowed them at the same time using the Advanced meta tab for the Yoast WPSEO plugin. I am trying to reindex them, which I figured out and can successfully do, What I cannot figure out is these posts will not return to follow status and remain nofollow. I have been recreating the blog posts, but this is very time consuming. Is there some way to do this without have to reduplicate a new blog post? I Googled this and searched MOZ with no luck. thank you Mike
On-Page Optimization | | crazymikesapps10 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
Do you think using accordion text can hurt SEO?
I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?
On-Page Optimization | | DTOSI1