Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tracking Phone Numbers in Google My Business Listings and Beyond
-
Hey all,
Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web.
The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting.
How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated!
-Ben
-
Hey Joy,
Yea it definitely is pretty much impossible to get that to populate. We are trying to work through some options with our tracking company since we want to be as consistent as possible. Thanks so much for your help it is much appreciated and I turned to different possibilities thanks to your advice!
-Ben
-
Ben,
If your goal is to replace every single phone number online with the tracking number, that's fine. In my experience it is almost impossible to keep the old phone number from re-populating since it's published in offline sources (like the phone book).
What I was recommending would be good if you wanted to isolate/track JUST the calls from GMB.
-
Hey Joy,
Thanks again for helping out with this. So what if you are using tracking numbers that stay static, also have the real local area code in each one and send the user directly to the office with no redirects?
Essentially they have all of the real characteristics of the real office number except it's a tracking number? How would Google really know, or see that as inconsistent if we blasted that out to all of the aggregators through a platform like MOZ Local?
Thanks!
-Ben
-
I've never tried it for Bing so I'm not 100% sure. I would not suggest doing this on Yelp.
-
Thanks for answering again Joy!
Yea this is definitely risky territory. We track EVERYTHING here so even if we had amazing local pack results across the board it would mean very little if we couldn't track it. I am for sure going to try the secondary number in GMB.
Would you say to do the same thing for Bing as well? We also want to use tracking numbers for Yelp where we draw a good amount of traffic and engagement from.
Thanks!
-Ben
-
Hey Ben,
There is a secret to doing this that won't mess up your NAP consistency or ranking. What you need to do is move the "real" phone number to the secondary phone line inside Google My Business and then use the tracking number in the main phone number slot.
Whatever you do, don't use the tracking numbers on any other 3rd party citations.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
Places.SinglePlatform.com "Menu" links on your GMB listing?
I just experienced this and after lots of frustration was able to figure out how it happened and how to fix it (keep reading). **HOW: **So apparently Google did a deal with Constant Contact which owns Singleplatform.com that allows them to publish edits to ANY local business and they have used this to SPAM entire categories of local businesses by adding in a "Appointments" and/or "Menu" link to the Google My Business listing for search/maps and they have done it in such a way that it is extremely difficult to remove/fix. (NOTE: they are not listed in Google's list of 3rd parties which automatically add info to your listing....https://www.google.com/maps/reserve/partners) **THE PROBLEM: You have a link to a menu or appointment page that you did not add and can not edit. **The options for setting a URL for "Menu" and/or "Appointment" (and a few others https://support.google.com/business/answer/6218037) are tied to the Primary Category set on your GMB listing and are only available to certain categories. FIXING: You would think if you are a verified owner of your GMB listing, it would be simple - but Google/SInglePlatform.com have gone to great lengths to make it more difficult.... Step 1 - Make sure you are a verified owner of GMB listing Step 2 - Change your Primary category on the business to one of the categories which supports the link in question (no definitive list, but I know setting Primary to "Restaurant" will get you Menu and "Interior Designer" will get you an Appointment link) Step 3 - Save the new category Step 4 - Now you will have the option under your "URLs" section of GMB listing. Step 5 - Change the URL from the SPAMMY link to a relevant page you control and Save Step 6 - Change Primary Category back to what you want.
Local Listings | | arowland2 -
Google Business Listing with no physical office location
Hey, everyone! As a business owner who works from home and doesn't have a physical office location. Is setting up a Google business listing without location going to hurt my local search ranking? Should I get a virtual office so I have a physical location? Thank you!! 😃
Local Listings | | ichorstudios0 -
Yahoo Local Business Listings Hijacked
We are a solar company with three locations. When claiming our business listings on Yahoo (Yext), we noticed that one of them had already been claimed. The name of our company and our phone number were changed to a lead generation company. Upon further inspection, this company has hijacked hundreds of listings throughout the state and the country. To see the extent of it, go here:
Local Listings | | SS.Digital
https://search.yahoo.com/local/s;_ylt=A0SO8odHUOZZdVUAYwBXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--;_ylc=X1MDMTM1MTE5NTExOARfcgMyBGdwcmlkA3loNXdiQlJqVE9HMm9MdXlUSklLdEEEbl9zdWdnAzEEb3JpZ2luA3NlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDMjIEcXVlcnkDc29sYXIgY29ubmVjdG9yIGlydmluZQR0X3N0bXADMTUwODI4MTk4MA--?fr2=sb-top-search&p=solar+connector+irvine&fr=yfp-t- Or, just search in Yahoo's Local search section for "Solar Connector Irvine" or pretty much any city in California. On every hijacked listing, the company name is changed to "Solar Connector" and the phone number is changed to a unique local number, but all the other information is left the same. Now when people think they are calling our business, they get a shady lead gen company instead. I have submitted a request to Yext and have tried (and failed) to find a support phone number. This is a widespread, blatant fraud, and I would hope they would have interest in fixing it. Solar Connector (fake name) is associated with SolarAmerica.com, which is run by Clean Energy Experts, which was purchased by Sunrun (a publicly traded company). My specific question is, does anyone have any insight on the best method for getting help from Yahoo/Yext? Other than through their "help portal" on the website. I need to speak with a human being.1 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
"Duplicate" on Google Local - Attorney and Business Listing
For our law firm, we have a Google Local listing for the firm (Riddell Law LLC). Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it). Both listings are at the same address. Moz Local says these are "duplicates" - is that true? Would Google penalize us for this? I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it! Thank you!!
Local Listings | | bpurdue0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0