Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Increase in Rankings, but search visibility is decreasing
-
I just started updating my site with the very basics, focus keyword, meta description, and page titles. I see that I am going up in my targeted keywords, however my search visibility has dropped from 3.34% to 2.78%.
My assumption is that my keyword choice is a little off, however I see that I have increased in keyword rankings and dropped very little in what I was ranking for previously, plus the keyword volume seems relatively the same. In fact I've added far more keywords than I have dropped.
Curious why my search visibility has dropped, however my keyword rankings only seem to increase.
-
It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.
For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.
Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers
It is an arithmetic trick
Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:
- Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
- The CTRs are then summed
- This number is then divided by the total number of keywords.
Some useful links from the MOZ Seo Learning Center Related to your question
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Six months ago but da not increased
Hey members, I'm actually didn't understand the concept of DA and PA. I started my website www.thebesttigwelder.com in April and gradually Moz increased PA but still stuck in Da. I made backlinks but do not show any progress can anyone tell me about why I still facing issues in increasing my site DA.
Moz Pro | | seotoolshero01110 -
Best method for tracking true keyword ranking overtime?
It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between. What is a good method (Moz tool or not) for tracking a true change in average rank?
Moz Pro | | ajranzato90 -
GWMT / Search Analytics VS OpenSiteExplorer
Just had the experience of using OSE data to show what we call "linkrot" to a client -- only to find that GWMT / Search Analytics shows no such thing. Fortunately the client is an old friend and no face was lost, but it was dicey there for a bit as I have come to rely on and reference OSE again and again and again, OSE showed Domain Authority dropping by about 1/3 in the last 12 months, presumably due to old links getting broken, linking sites changing their architecture etc. And of course, ranking is tanking, as you would expect. But Google shows many more (and much more spammy looking!) backlinks. Has anyone had any experience benchmarking the 2 data sets of backlinks against each other? Dr Pete?
Moz Pro | | seo_plus
Does one update more frequently than another? Do you trust one more than another?? If so, why?? Thanks!0 -
Why my Domain Authority (DA) is Decreased from 21 to 19?
Hello, I would like to know how the changes in domain authority is counted by MOZ? Domain Authority for my this domain http://www.grandcrayon.ca/ was 21 and it is decreased to 19 in last week. I have checked the moz report and it shows DA as 19. We already have grandcrayon.ca and we recently redirected our .com domain (http://www.grandcrayon.com also to .ca so all the back links of .com are now showing in webmaster for .ca. So i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Moz Pro | | CommercePundit0 -
Ranking fluctuations from week to week
Over the past couple of months I have seen a couple of my campaigns have key phrases that change from week to week from being in the top 3 to being >51. I worked pretty hard on the sites to get them mostly #1 for their preferred key phrases, and haven't been working that hard lately, but not sure what to make of it. It looks as though those keyphrases that dropped this week to >51 will probably be back in the top 3. Makes it diffuclt when you are trying to prepare a report for your client. Any suggestions are welcomed, and Happy New Year!
Moz Pro | | chill9861 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
How to increase page authority
I wonder how to increase the page authority or the domain authority to begin with. It seems you are putting a lot of weight on this in your analysis.
Moz Pro | | wcsinc0 -
Exporting Google and Bing Search Results
Is there away to get a spreadsheet of the pages indexed for a certain domain in google and bing? i.e. I search google for Site:www.domain.com and I want to export a .csv file of all those domains/pages. Cheers
Moz Pro | | JohnW-UK0
