Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Business Listing with no physical office location
-
Hey, everyone! As a business owner who works from home and doesn't have a physical office location.
Is setting up a Google business listing without location going to hurt my local search ranking? Should I get a virtual office so I have a physical location?
Thank you!!
-
My pleasure!
-
Thank you, Donald.
-
This is super helpful! Thank you so much!!!!
-
If you are comfortable using your home address that is what would do. In fact that is what i do and i am in the same business as you
Thanks,
-
Hey There,
Donald is correct that virtual offices, P.O. boxes, etc. are ineligible as far as Google My Business listings go. What you are describing is a Service Area Business (SAB) if you are going to the homes of your clients or other remote locations to serve them. So, in order to be guideline-compliant, you'll want to list yourself as an SAB, using your home address, which Google will then hide publicly. The most important thing here is to avoid violating Google's guidelines ... that is a much more important consideration than how something affects your rankings.
There has been debate over the years as to whether businesses with physical, public addresses have a ranking advantage over home-based businesses with hidden addresses, it's true, but until you do get a staffed physical office to which customers come to do business with you, it's not accurate to represent your business as having one. So, list yourself accurately and focus all the energy you have on the ranking factors you can control. Hope this advice is helpful!
-
So I am web designer and I work from home mostly. I either meet with my clients at their office or a coffee shop. I currently have a virtual office that I literally never go to. I don't know if I want to pay rent for something I don't use.
I am concerned about if I switch my GMB from physical location to a service area business, that might hurt my ranking?
-
I would advise against a virtual office as it is against google guidelines https://support.google.com/business/answer/3038177?hl=en
What type of business are you? Are you a service area business or do people see you at your office. My business is run out of my home as well. I use my home address for my business on google. So that is the physical location for me. You cannot have a po box or remote location to get a business verifies so you will need to set it up as a service area business. There has been some studies to suggest that google is bias to these type of business listings. However, I handle a couple custom home builders websites and this has not been an issue.
I have also set up custom local landing pages for these businesses to help them rank in towns that they want to be found in. Maybe you could do the same.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Ranking with No Physical Address in New Service Area - How to Rank?
OK, SO, I am a wedding company in Maui, Hawaii and have an established business on one island with a physical address. http://simplemauiwedding.net We have started a new team in Oahu, Hawaii http://simpleoahuwedding.com and we provide service there and have a full team in place. How can I rank for Local Search on that Island with no physical address? I would love to hear some proven strategies. Thank you 🙂
Local Listings | | photoseo10 -
Improve Google Business ranking
While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
Local Listings | | FPK
https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?0 -
Hosting Plans that offer multiple servers in different locations?
Hoping that someone may be able to advise if they've come across a hosting plan that offers multiple server locations within 1 plan? ie. One in Australia and another one in UK for example?
Local Listings | | IsaCleanse0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
Our satellite office isn't showing up on Google maps. How can we add it?
We are trying to include maps to our locations on our "Contact" page, and in taking these maps from Google, we came upon the following issue: We have Google+ listings for several of our satellite offices, which are set up through Carr Workplaces. When we look on maps, we can only find the Carr Workplace listing, rather than the listing for our business at that location. Obviously, we don't want to display the map that way on our own page; we want the map to show our business name. I realize that Google only wants fully-staffed businesses to be displayed on maps, and so whether or not we belong there is up for debate within our company. That said, we'd like to know how to make the maps listing work regardless. Thanks!
Local Listings | | ScottImageWorks0 -
How to deal with wrong location in Google SERP
Hi, If I understand correctly, Google provides search results based on the location of the user. That's fine, because most of my clients are local. But if I look at my own search results, Google thinks I'm in a totally different town. Most likely based on my IP address. Of course I can solve that for myself, but the same goes for my potential clients. Is there a way to deal with this, from an seo perspective? For instance find out where most of the the IP providers are located and target that location?
Local Listings | | Houdoe1 -
2 businesses same phone number
I was wondering how I should approach a scenario where I am optimizing two different companies websites that have the same phone number but different addresses. This sounds like a weird scenario, however it is out of my control. Is treating them as two separate companies fine, or do I have to take special precautions when submitting business directories and what not? Thanks for everyone's help! As a side note, is their a way to use Moz Local with both companies, right now it is getting confused as to what business belongs to what listing.
Local Listings | | brfieger0 -
How to remove a former business location from Google Places?
I've received a strange response from Google Places on local listings for a home builder. Google's rep suggested that we not list the new home sales center (a model home) since at some point it will change from being a business listing to a residential listing. That is just wrong. It will be a place of business for the next 3 years and then will flip to being a private residence. These days it is uncommon, but not that rare to turn over ownership from public to private or vice versa (A residence becoming a law or other commercial establishment. Or a whole office building becoming condos.) The issue is, when it does happen, how do we get Google and others to recognize that a business is no longer a business location? I've had trouble bringing down the address of former former model home sales centers on Google Places much to the chagrin of the residents.
Local Listings | | BlairKuhnen0
