Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are long URLs bad for SEO?
-
Hi,
I would like to know how bad is the long URLs that I have on my website.
At the moment we have 543 long urls and I was wondering how big is the impact in my SEO.
Thank you
-
After 512 pixels, Google will truncate your URL in search results pages. A good rule of thumb is to keep your URLs as short as you can, without losing their general meaning.
-
thanks you for information
-
I am about 100% sure that had to with applying your keyword into the URL. I still haven't really been able to find any concrete information on how having to long of a keyword effects rankings. I currently have a customer who decided to put all these dimensions into his product URL's making them way to long. I just want to know if it's worth the work to go in and shorten all of those and remove the dimensions.
-
Good question, I have about 300 pages with long URL, but I wonder, what is better here, to have long URLs or a lot of 301 redirects? Which option will make less harm?
Thanks
-
Like most things in SEO, it depends. There was an industry case study that Brian Dean often references, where they determined that shorter URLs tended to rank higher on Google. We have a personal example of this-
When trying to get our https://seo-kansas-city.com/services/google-adwords-campaigns/ to rank for the local term "PPC Kansas City", we decided to shorten the URL and include the keyword in it, with a proper 301 redirection in place from the old to the new URL, we changed it to https://seo-kansas-city.com/services/ppc/, which shortened the URL by about 25 characters.
Granted the keyword now being in the URL string helped us as well, but doing this one change took our Google ranking from the bottom of page 2 on Google to the middle of page 1 on Google, and we still rank on page 1 for "PPC Kansas City".
In summary, I am a believer in shorter, keyword-focused URLs and definitely recommend trying to shorten some if you can!
Nick White
SEO Services KC
https://seo-kansas-city.com/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does indexing backlinks affect SEO and search engine rankings?
Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.
Link Building | | Morries88880 -
How to get rid of bad backlinks
So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png
Link Building | | landlwoof40 -
Do links from such sites as TripAdvisor give any weight or support for SEO
And what about other sites like quora or other niche forums/blogs where one might leave answers, with a link to their profile, which has a link back to the owner's website? _Cindy
Link Building | | cceebar1 -
1000 of links on my website ? is it good or bad
Hi guys my site: www.dorchdanola-netbutik.dk is a e-commerce store, and generally we have many links on all pages because of the many products and categories. Im not sure if this is actually bad or good? I've been told that it will definately harm my site when google crawls it. The thing is that google visit my site often and I still have good pageranks in google. So does it actually harm my site having all these products and categories? And what can I do about it if google see every page as duplicate content? I also link to my social pages like FB, G+, e.g. Should I put rel="nofollow" or rel="me" on these social links? Thanks guys!
Link Building | | Dorchdanola0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1 -
How do I remove bad web directory listings?
I am starting SEO for an E commerce website. I guess like 1 year or two ago they had another SEO company working for them. After looking in Site explorer I realized that they have like 2000 links (almost all from website directories) that have the correct anchor text but are all in the wrong categories, and most from countries like china and india. Many of the Titles are even in Chinese. This company sells packaging supplies and they are in categories like real estate, animals, and so on. I am changing the domain name, so I guess any links to internal pages will be lost, however I have to forward the main domain to my new domain, so any links to the home page will still be there. Does anyone know how I can remove these links??
Link Building | | DTOSI0 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810