• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. SEO'ing a sports advice website

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        SEO'ing a sports advice website

        Intermediate & Advanced SEO
        2
        2
        511
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • JB1977
          JB1977 last edited by

          Hi Team Moz,

          Despite being in tech/product development for 10+ years, I'm relatively new to SEO (and completely new to this forum) so was hoping for community advice before I dive in to see how Google likes (or perhaps doesn't) my soon to be built content.

          I'm building a site (BetSharper, an early-stage work in progress) that will deliver practical, data orientated predictive advice prior to sporting events commencing. The initial user personas I am targeting would need advice on specific games so, as an example, I would build a specific page for the upcoming Stanley Cup Game 1 between the Capitals and the Tampa Bay Lighting.

          I'm in the midst of keyword research and believe I have found some easier to achieve initial keywords (I'm realistic, building my DA will take time!) that include the team names but don't reference dates or state of the tournament.

          The question is, hypothetically if I ranked for this page for this sporting event this year, would it make sense to refresh the same page with 2019 matchup content when they meet again next year, or create a new page?

          I am assuming I would be targeting the same intended keywords but wondering if I get google credit for 2018 engagement post 2019 refresh. Or should I start fresh with a new page and specifically target keywords afresh each time? I read some background info on canonical tabs but wasn't sure if it was relevant in my case.

          I hope I've managed to articulate myself on what feels like an edge case within the wonderful world of SEO. Any advice the community delivers would be much appreciated......

          Kind Regards

          James.

          1 Reply Last reply Reply Quote 0
          • JB1977
            JB1977 last edited by

            Hey, a fellow James is helping me out, nice!:)

            Thanks for the response James, and I get where you are coming from. Despite reading up on Google's algo, and being familiar with the concept of google discerning topic and not keyword(s), it can be tough to get out the superficially easier mindset of focussing on keywords!

            Based on your response, and supplementary reading, it looks like an article for the 'Capitals and the Tampa Bay Lighting' this year, and a new one if/when they play again next year is the best approach. I like your focus on the user, more important than Google, they may gain context/insight from article 1 even after the fact, and also, two articles give two opportunities to (hopefully) impress on google's algo that I am worthy of ranking.

            My additional reading also gave me some insight as to how google is becoming far more context aware. If someone searches on that topic this time next year, and google has spidered both my articles, I suspect its context engine would be clever enough to serve the more recent content, assuming that is what the searcher is after.

            I suppose the only things I need to watch out for is to put some seasonal context in my URL structure, and to tell Yoast to be quiet if it complains about keywords already being used when I create article 2 on the same topic:)

            Again, I appreciate the advice James, as you say, my next move is not a black or white situation, there are subject nuances so I'll keep this open to see if I've missed anything supplementary.....

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Luke_Proctor

              Should you 'noindex' Checkout Pages?

              Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke

              Intermediate & Advanced SEO | | Luke_Proctor
              0
            • kadut

              If my website uses CDN does thousands of 301 redirect can harm the website performance?

              Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy

              Intermediate & Advanced SEO | | kadut
              1
            • Max_

              One of my Friend's website Domain Authority is Reducing? What could be the reason?

              Hello Guys, One of my friend's website domain authority is decreasing since they have moved their domain from HTTP to https. 
              There is another problem that his blog is on subfolder with HTTP.
              So, can you guys please tell me how to fix this issue and also it's losing some of the rankings like 2-5 positions down. Here is website URL: myfitfuel.in/
              here is the blog URL: myfitfuel.in/mffblog/

              Intermediate & Advanced SEO | | Max_
              0
            • BeckyKey

              Onsite SEO vs Offsite SEO

              Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

              Intermediate & Advanced SEO | | BeckyKey
              1
            • mark_baird

              Do Q&A 's work for SEO

              If I create a good community in my particular field on my SEO site and have a quality Q&A section like this etc (ripping of MOZ's idea here sorry, I hope it's ok) will the long term returns be worth the effort of creating and man ageing this. Is the user created content of as much use as I think it will be?

              Intermediate & Advanced SEO | | mark_baird
              0
            • Kadel

              Pipe ("|") in my website's title is being replaced with ":" in Google results

              Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
              It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
              (Screenshot: http://i.imgur.com/2f80EEY.gif)
              When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
              And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
              (note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
              but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
              (Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
              Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
              Kadel

              Intermediate & Advanced SEO | | Kadel
              0
            • nicole.healthline

              Is 404'ing a page enough to remove it from Google's index?

              We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?

              Intermediate & Advanced SEO | | nicole.healthline
              0
            • jarrett.mackay

              Xml sitemap advice for website with over 100,000 articles

              Hi, I have read numerous articles that support submitting multiple XML sitemaps for websites that have thousands of articles... in our case we have over 100,000.  So, I was thinking I should submit one sitemap for each news category. My question is how many page levels should each sitemap instruct the spiders to go?  Would it not be enough to just submit the top level URL for each category and then let the spiders follow the rest of the links organically? So, if I have 12 categories the total number of URL´s will be 12??? If this is true, how do you suggest handling or home page, where the latest articles are displayed regardless of their category... so I.E. the spiders will find l links to a given article both on the home page and in the category it belongs to.  We are using canonical tags. Thanks, Jarrett

              Intermediate & Advanced SEO | | jarrett.mackay
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.