• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. How often should I update the content on my pages?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How often should I update the content on my pages?

        Algorithm Updates
        4
        4
        4779
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Lauren1689
          Lauren1689 last edited by

          I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help?

          All my Meta tags and page descriptions were updated over a year ago - do I need to update these too?

          We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further.

          I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors.

          Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂

          1 Reply Last reply Reply Quote 0
          • Smileworks_Liverpool
            Smileworks_Liverpool Subscriber last edited by

            Great advice here, I'm with casey on constant updating and that's a solid article from Herb.

            But for me you're asking the wrong question.  Sure updating content is great but you should really be testing it.  So test meta descriptions, H1's and other elements using a tool (there's this great keyword tool I believe it's called MOZ lol - lots of chat about that lately - they've really made some great changes.)

            But in the interests of openness I also use SEM Rush and GOOGLE  that's the best keyword tool out there.  Just get googling and see what sorts of articles are overtaking you and model them and make better versions.

            Having a young kid (congrats) means you're tired and creativity is really hard when you're tired and stressed - even for very creative people.  So model the articles of others and use the keyword suggestions and volumes as a guide.

            But always be testing and tweaking.  Add just a paragraph and revisit and change up some words and phrases and keep it fresh. Use the date in the Meta Description.  CTR in the SERPS is really important and If I see 2018 up there i'm going to click on it.

            Don't just add '2018' to everything though because google will catch you out. you actually need to add some contemporary stuff in there and it will revitalise and refresh the content.

            Also remember that there have been lots of changes at google lately. So your drop in traffic might be external ranking factors bumping other sites up because google can understand them better and is better able to get good user feedback from Chrome.

            Also be granular about it. Ask yourself of each article, "does this answer the question?" Is it up to date and is it correctly optimised using the keywords that are coming up in your research.

            The best SEO tool in the world is the 100 billion neurons sitting on your shoulders.  Use that tool first and foremost 🙂

            1 Reply Last reply Reply Quote 2
            • Casey_Bryan
              Casey_Bryan last edited by

              Congrats on the little one Lauren! Time is always a factor!

              To be honest with you, I’m regularly updating and tweaking old content to get better results. Whether it’s a simple title tag change or adding more content to the page as I‘ve realised website visitors will benefit from the extra info.

              Is your traffic also dropping? If so it might be worth investigating the following:

              • New competitors in the SERPs

              • Are featured snippets now showing for your key terms? If so you may need to review your structured data (Moz recenrly did a great 3 part Whiteboard Friday series on these)

              I‘d also highly recommend watching/reading the below resources:

              - https://neilpatel.com/blog/#p-59557

              - https://a-moz.groupbuyseo.org/blog/seo-rankings-drop-guide

              I hope this somewhat helps. Goodluck Lauren 🙂

              1 Reply Last reply Reply Quote 2
              • Invite_Them_Home
                Invite_Them_Home last edited by

                Hi Lauren;

                First of all, congratulations on the birth of you child!  You now have at least two babies that need love and feeding 🙂

                To answer your question on how often to update your content, the answer is, it depends.  This is a question that I get all the time, and happen to have done a blog post on last month.  Here it is, and I hope it is helpful.  I find that lots of time folks don't know what to post as much as how often.

                https://invitethemhome.com/how-often-should-you-update-your-content/

                If you have any questions or comments let me know and I will try to help.

                Take care,

                Herb

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Sam09schulz

                  Does changing text content on a site affects seo?

                  HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?

                  Algorithm Updates | | Sam09schulz
                  0
                • vtmoz

                  On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.

                  Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks

                  Algorithm Updates | | vtmoz
                  0
                • vtmoz

                  A page will not be indexed if published without linking from anywhere?

                  Hi all, I have noticed one page from our competitors' website which has been hardly linked from one internal page. I just would like to know if the page not linked anywhere get indexed by Google or not? Will it be found by Google? What if a page not linked internally but go some backlinks from other websites? Thanks

                  Algorithm Updates | | vtmoz
                  0
                • vtmoz

                  Does Google ignores page title suffix?

                  Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?

                  Algorithm Updates | | vtmoz
                  0
                • GoUp

                  Dates appear before home page description in the SERPs- HUGE drop in rankings

                  We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?

                  Algorithm Updates | | GoUp
                  3
                • JordanRussell

                  Does adding lots of new content on a site at one time actually hurt you?

                  When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?

                  Algorithm Updates | | JordanRussell
                  0
                • longdenc_gmail.com

                  Ecommerce good/bad? Showing product description on sub/category page?

                  Hi Mozers, I have a  ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz

                  Algorithm Updates | | longdenc_gmail.com
                  0
                • mlentner

                  Using Brand Name in Page titles

                  Is it a good practice to append our brand name at the end of every page title?  We have a very strong brand name but it is also long.  Right now what we are doing is saying: Product Name | Long brand name here Product Category | Long brand name here Is this the right way to do it or should we just be going with ONLY the product and category names in our page titles? Right now we often exceed the 70 character recommendation limit.

                  Algorithm Updates | | mlentner
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.