Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Structure & Best Practice when Facing 4+ Sub-levels
-
Hi.
I've spent the last day fiddling with the setup of a new URL structure for a site, and I can't "pull the trigger" on it.
- Example: - domain.com/games/type-of-game/provider-name/name-of-game/
- Specific example: - arcade.com/games/pinball/deckerballs/starshooter2k/
The example is a good description of the content that I have to organize. The aim is to a) define url structure, b) facilitate good ux, **c) **create a good starting point for content marketing and SEO, avoiding multiple / stuffing keywords in urls'.
The problem? Not all providers have the same type of game. Meaning, that once I get past the /type-of-game/, I must write a new category / page / content for /provider-name/.
No matter how I switch the different "sub-levels" around in the url, at one point, the provider-name doesn't fit as its in need of new content, multiple times.
The solution? I can skip "provider-name". The caveat though is that I lose out on ranking for provider keywords as I don't have a cornerstone content page for them.
Question: Using the URL structure as outlined above in WordPress, would you A) go with "Pages", or B) use "Posts"
-
I'm not quite sure if I'm correct since I'm not in the gaming industry, but I don't think there would be many benefits in terms of SEO for having provider name in URL. There are a few reasons that I wouldn't add provider name in URL:
- Your URL will be much longer, Moz suggests to keep it within 75 words, including https://www.
- I'm guessing the more important keyword here is the game name, by having publisher name you're moving your important keyword further from the root domain
- It cost more time and effort to manage and create content for each provider page/content
- Provider name is a branded keyword, and it would be hard for you to outrank them in their brand name
- doesn't give much SEO value
When I search for "Battlefield 1", almost all the top results have "Battlefield 1" close to their root domain.
https://www.windowscentral.com/battlefield-1-2018
https://www.gamespot.com/battlefield-1/
https://www.g2a.com/en/battlefield-1-origin-key-global-i10000016618004
https://www.origin.com/sgp/en-us/store/battlefield/battlefield-1#store-page-section-criticalacclaimI think at the end it depends on what keyword you're trying to rank for and does having the publisher name helps.
-
Thank you for both your time and effort in response to my thread, Joseph.
The reason I do not want to use WordPress and its Tags-function, is that it is a WP-function, and not something beneficial to SEO at all. On the contrary, tags create new URLs, duplicate content, and thin content as well.
Continuing on your stating that "relevant content to the keywords", does this mean I can skip the "provider-name" in the url?
I've seen competitors that includes the provider in URL, and they outrank others that do not. I recognize the fact that the URL is not the only signal / factor here, but I'm seeing a trend, hence my question.
-
Hey Dan,
though keyword in URL can be helpful it wasn't that much of a factor in ranking. If your page has relevant content to the keywords Google will be able to tell. Alternatively, since you're using Wordpress, will "tag" be another solution?
Regards,
Joseph Yap
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
Mega Menu Navigation Best Practice
First off, I'm a landscape/nature/travel photographer. I mainly sell prints of my work. I'm in the process of redesigning my website, and I'm trying to decide whether to keep the navigation extremely simple or leave the drop-down menu for galleries. Currently, my navigation is something like this: Galleries
Intermediate & Advanced SEO | | shannmg1
> Gallery for State or Country (example: California)
> Sub-region in State or Country (example: San Francisco)
Blog
Prints
About
Contact Selling prints is the top priority of the website, as that's what runs the business. I have lots of blog content, and I'm starting to build some good travel advice, etc. but in reality, the galleries, which then filter down to individual pages for each photo with a cart system, are the most important. What I'm struggling to decide is whether to leave the sort of "mega menu" for the galleries, or to do away with them, and have the user go to the overall galleries page to navigate further into the site. Leaving the mega menu intact, the galleries page becomes a lot less important, and takes out a step to get to the shopping cart. However, I'm wondering if the amount of galleries in the drop down menu is giving TOO many choices up front as well. I also wonder how changing this will affect search. Any thoughts on which is better or is it really just a matter of preference?0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Best Practices for Moving a Sub-Domain to a Sub-Folder
One of my clients is moving their subdomain to a subfolder on their main domain. (ie. blog.example.com to example.com/blog) I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc? Thanks.
Intermediate & Advanced SEO | | DarinPirkey0 -
Best way to block a sub-domain from being indexed
Hello, The search engines have indexed a sub-domain I did not want indexed its on old.domain.com and dev.domain.com - I was going to password them but is there a best practice way to block them. My main domain default robots.txt says :- Sitemap: http://www.domain.com/sitemap.xml global User-agent: *
Intermediate & Advanced SEO | | JohnW-UK
Disallow: /cgi-bin/
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /trackback/
Disallow: /feed/
Disallow: /comments/
Disallow: /category//
Disallow: */trackback/
Disallow: */feed/
Disallow: /comments/
Disallow: /?0 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0