Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google read multiple Geo Shape Schema Mark Up?
-
Hi Guys,
I posted a question recently about "Can I have multiple areaServed mark up on one domain?" and the responses I got was no. My client work predominantly in the South East of England in specific towns, so I wanted to be able to list all the areas they service.
However, after being told no, I went ahead anyway and put in multiple areaServed markup on the page to see if this generates any errors and it isn't when I run it through the Structured Data Testing Tool. I don't get any errors by doing this, so hurray!
But... What I want to understand (which I can't find the answer anywhere), is if this is okay, and how will Google read my markup? Will Google see that we are in multiple areas across the SE of England and push my content up before other sites, or is this just going to confused Google?
By putting in all these areas into the website as multiple locations, will Google identify that person X in area Y fits the areaServed mark up I've added and push my content to them?
Overall... has anyone else used multiple areaServed markup and can validate that this works?
-
If there are no errors in the helper tool yer good. I was probably the moron that proposed it not working, but clearly, that's not the case
Some pages I got like 2-3 videos from youtube and the JSON works on that, I guess the confusion I had around your initial inquiry was I was thinking in terms of the organization address or something to that effect.
Not sure if you've played with the article/ blog post schema, but some the similarly categorized objects literally have to have your organization on some approved list of some sort. Otherwise, it fires off a warning in Googles little testing contraption.
-
Hi there,
I haven't used the areaServed markup, but here are my thoughts:
- If your business _actually _serves all the different areas you are marking up, the markup is legitimate and therefore should be safe. However, if you are trying to manipulate/be spammy with your markup Google could penalize the site.
- In terms of how Google will read the markup, that's a tough question to answer. If there aren't any errors with it in Google's schema testing tool then it's safe to assume that if Google chooses to read/consider the schema markup it would understand that "x business provides services to the following areas".
- Where your business appears on the local pack is determined by many different inputs (such as reviews, quality/quantity of local listings, schema, etc.) I would imagine if Google chooses to consider this particular markup it could help your business appear in more local mack packs if the competition isn't much stronger when it comes to reviews, an actual brick and mortar location, etc.
Hope that's somewhat helpful—happy for anyone to disagree/jump in with more information.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo-Targeting Boroughs/Neighborhoods in New York
Is there a way to determine which boroughs/neighborhoods are drawing traffic in big cities like NYC and LA?Google Analytics lists all traffic under the city name, so New York, NY, gets 90%+ of the traffic.
Local Website Optimization | | GoogleAlgoServant3 -
Geo-location by state/store
Hi there, We are a Grocery co-operative retailer and have chain of stores owned by different people. We are building a new website, where we would geo-locate the closest store to the customer and direct them to a particular store (selected based on cookie and geo location). All our stores have a consistent range of products + Variation in 25% range. I have few questions How to build a site-map. Since it will be mandatory for a store to be selected and same flow for the bot and user, should have all products across all stores in the sitemap? we are allowing users to find any products across all stores if they search by product identifier. But, they will be able to see products available in a particular store if go through the hierarchical journey of the website. Will the bot crawl all pages across all the stores or since it will be geolocated to only one store, the content belonging to only one store will be indexed? We are also allowing customers to search for older products which they might have bought few years and that are not part of out catalogue any more. these products will not appear on the online hierarchical journey but, customers will be able to search and find the products . Will this affect our SEO ranking? Any help will be greatly appreciated. Thanks - Costa
Local Website Optimization | | Hanuman881 -
How to Get google to get to index New URL and not the OLD url
Hi Team, We are undertaking a Domain migration activity to migrate our content frrom one domain to another. 1. the Redirection of pages is handeled at Reverse proxy level. 2. We do have 301 redirects put in place. However we still see that google is indexing pages with our Old domain apart from the pages from new domain. Is there a way for us to stop google from indexing our pages from Old domain. The recommendations to have Noindex on Page mete title and disallow does not work since our redirection is setup at RP and google crawlers always discover the new pages after redirection.
Local Website Optimization | | bhaskaran0 -
Google for Jobs: how to deal with third-party sites that appear instead of your own?
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences: The Muse...
Local Website Optimization | | Kevin_P
• Lists Experience Requirements
• Uses HTML in the description with tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com". What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?1 -
Does having an embedded Google Map still count as a positive SEO signal?
I know this was true a few years ago, however is there still an advantage to having an embedded map vs. a pop up map in 2017?
Local Website Optimization | | BigChad21 -
Does multiple sites that relate to one company hurt seo
I know this has been asked and answered but my situation is a little different. I am a local electrical contractor. I specialize in a service and not a product. Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA. Although new to the web I am not new to the trade. Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose. Now I want to put them to good use. Being an electrical contractor, there are many different facets of work and services we provide. My primary site is empireelec.com A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com. Although it is a fresh site, there is minimal content and I have put almost zero effort in to it. It appears to be ranking for keywords a lot quicker. That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician. It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com I can provide a unique phone number for each site. Am I going about this all wrong? Everything I read says no,no,no but I feel my situation is a little more unique.
Local Website Optimization | | empireelec1 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
Expert Advice Needed: Single Domain vs Multiple Domain for 2 Different Countries?
Hi MOZers, We are looking for some advice on whether to have a single TLD(.com) or 2 separate domains (.ca) & (.com) Our website will have different products & pricing for each of US users(.com) and Canada users(.ca). Since, we are targeting different countries & user groups with each domain - we are not concerned about "duplicate content". So, does it make more sense to have a single domain for compounding our content marketing efforts? Or, Will it be more beneficial to have seperate domains for the geo-targeting benefits on Google.CA & Google.COM? Looking forward to some great suggestions.
Local Website Optimization | | ScorePromotions0