Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hiding ad code from bots
-
Hi. I have a client who is about to deploy ads on their site. To avoid bots clicking on those ads and skewing data, the company would like to prevent any bots from seeing any ads and, of course, that includes Googlebot. This seems like it could be cloaking and I'd rather not have a different version of the sites for bots. However, knowing that this will likely happen, I'm wondering how big of a problem it could be if they do this. This change isn't done to manipulate Googlebot's understanding of the page (ads don't affect rankings, etc.) and it will only be a very minimal impact on the page overall.
So, if they go down this road and hide ads from bots, I'm trying to determine how big of a risk this could be. I found some old articles discussing this with some suggesting it was a problem and others saying it might be okay in some cases (links below). But I couldn't find any recent articles about this. Wondering if anybody has seen anything new or has a new perspective to share on this issue? Is it a problem if all bots (including Googlebot) are unable to see ads?
https://a-moz.groupbuyseo.org/blog/white-hat-cloaking-it-exists-its-permitted-its-useful
https://www.webmasterworld.com/google/4535445.htm
https://www.youtube.com/watch?v=wBO-1ETf_dY -
Hello Mathew Edgar,
To make it simple for you, we give you few steps here to implement in your client's website that could results in possibilities of no penalty from search engines [ especially from Google ]
1. keep the content & URL unique from other pages
2. Avoid flash or scripts that makes the web-page to load slower
3. Try to keep ONLY 3 - 5 Ads [ max of text based with low portion of images ] maximum in the web-page
4. Do not OPTIMIZE the page i.e., for keywords rankings, organic results, back-links etc
5. Give the images Name & ALT Text for easier crawling
Also usually Bots just crawl a web-page / domain instead making clicks. Bots only make sure that the page is crawl-able with search engine [ Google ] guidelines.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
What is the proper URL length? in seo
i learned that having 50 to 60 words in a url is ok and having less words is preferable by google. but i would like to know that as i am gonna include keywords in the urls and i am afraid it will increase the length. is it gonna slighlty gonna hurt me? my competitors have 8 characters domain url and keywords length of 13 and my site has 15 character domain url and keywords length of 13 which one will be prefered by google.
White Hat / Black Hat SEO | | calvinkj0 -
How authentic is a dynamic footer from bots' perspective?
I have a very meta level question. Well, I was working on dynamic footer for the website: http://www.askme.com/, you can check the same in the footer. Now, if you refresh this page and check the content, you'll be able to see a different combination of the links in every section. I'm calling it a dynamic footer here, as the values are absolutely dynamic in this case. **Why are we doing this? **For every section in the footer, we have X number of links, but we can show only 25 links in each section. Here, the value of X can be greater than 25 as well (let's say X=50). So, I'm randomizing the list of entries I have for a section and then picking 25 elements from it i.e random 25 elements from the list of entries every time you're refreshing the page. Benefits from SEO perspective? This will help me exposing all the URLs to bots (in multiple crawls) and will add page freshness element as well. **What's the problem, if it is? **I'm wondering how bots will treat this as, at any time bot might see us showing different content to bots and something else to users. Will bot consider this as cloaking (a black hat technique)? Or, bots won't consider it as a black hat technique as I'm refreshing the data every single time, even if its bot who's hitting me consecutively twice to understand what I'm doing.
White Hat / Black Hat SEO | | _nitman0 -
Negative SEO Click Bot Lowering My CTR?
I am questioning whether one of our competitors is using a click bot to do negative SEO on our CTR for our industry's main term. Is there any way to detect this activity? Background: We've previously been hit by DoS attacks from this competitor, so I'm sure their ethics/morals wouldn't prevent them from doing negative SEO. We sell an insurance product that is only offered through broker networks (insurance agents) not directly by the insurance carriers themselves. However, our suspect competitor (another agency) and insurance carriers are the only ones who rank on the 1st page for our biggest term. I don't think the carrier sites would do very well since they don't even sell the product directly (they have pages w/ info only) Our site and one other agency site pops onto the bottom of page one periodically, only to be bumped back to page 2. I fear they are using a click bot that continuously bounces us out of page 1...then we do well relatively to the other pages on page 2 and naturally earn our way back to page 1, only to be pushed back to page 2 by the negative click seo...is my theory. Is there anything I can do to research whether my theory is right or if I'm just being paranoid?
White Hat / Black Hat SEO | | TheDude0 -
Why have bots (including googlebot) categorized my website as adult?
How do bots decide whether a website is adult? For example, I have a gifting portal, but strangely here, it is categorized as 'Adult'. Also, my google adsense application to run ads on my site got rejected - I have a feeling this is because googlebot categorized my site as adult. And there are good chances that other bots also consider it an adult website, rather than a gifting website. Can anyone please go through the site and tell me why this is happening? Thanks in advance.
White Hat / Black Hat SEO | | rahulkan0 -
What is Semalt?
I have noticed Semalt appearing on my traffic stats for several clients. I have had a look online and there doesn't seem to be a great deal of information. Is this ssomethingto be worried about. Apart from anything else, it is affecting my data.
White Hat / Black Hat SEO | | DimasoftTeam1 -
How to Get Backlinks to a Coupon Code Website
Hello Guys, I run a coupon code website, which by its very nature does not contain the most compelling of content. As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer. I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice. Would love to get some feedback. Thanks!
White Hat / Black Hat SEO | | Marc-FIMA1 -
Best way to handle expired ad in a classified
I don't think there is a definitive answer to this, but worth the discussion: How to handle an expired ad in a classified / auction site? Michael Gray mentioned you should 301 it to it's category page, and I'm inclined to agree with him. But some analysts say you should return a "product/ad expired" page with a 404. For the user I think the 404 aproach is best, but from a SEO perspective that means I'm throwing link juice out. What if I 301 him from the ad, and show a message saying why they're seeing the listing page instead of the product page? Thoughts?
White Hat / Black Hat SEO | | mirum_agency0