Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
-
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?
So far I've read that its best:
- to get 3 GMB account to
- point to 3 location pages
- & use a local phone number as opposed to a 1300 number.
- Display all 3 locations in the footer, run of site
-
My pleasure, Joe!
-
Thanks Miriam!
-
Hi Joe!
Yes, you want a single website for the company, with 3 good landing pages on it (one for each of your locations). With just 3 locations, you could put all 3 in the footer, if you like, but it's likely not necessary to do so.
And, if these are physical, staffed locations and the company meets face-to-face with its customers and you have a unique phone number for each branch, it is eligible for 3 GMB listings.
You can then either link all 3 branches' listings to the homepage (which some argue is better for rankings) or, link each to its own landing page (which I much prefer as it offers a much better opportunity of converting the customer with content that's been created just for them). But, it's up to you which you prefer as Google doesn't insist on one path or the other.
Just be sure your locations meet the specifications of Google's guidelines and you should be good to go.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices around translating quotes for international sites?
I'm working on a site that has different versions of the same page in multiple languages (e.g., English, Spanish, French). Currently, they feature customer testimonial quotes on some pages and the quotes are in English, even if the rest of the page is in another language. I'm curious to know what are best practices around how to treat client quotes on localized languages pages. A few approaches that we're contemplating: 1. Leave the quote in English and don't translate (because the customer quoted doesn't speak the localized language). 2. Leave the on-page quote in English, but provide a "translate" option for the user to click to see the translated version. The translated text would be hidden until the "translate" button is selected. 3. Go ahead and translate the quote into the local language. Appreciate your thoughts, thank you!
Local Website Optimization | | Allie_Williams0 -
Local SEO Over Optimization
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?
Local Website Optimization | | GrouchyKids1 -
How does Google read multiple Geo Shape Schema Mark Up?
Hi Guys, I posted a question recently about "Can I have multiple areaServed mark up on one domain?" and the responses I got was no. My client work predominantly in the South East of England in specific towns, so I wanted to be able to list all the areas they service. However, after being told no, I went ahead anyway and put in multiple areaServed markup on the page to see if this generates any errors and it isn't when I run it through the Structured Data Testing Tool. I don't get any errors by doing this, so hurray! But... What I want to understand (which I can't find the answer anywhere), is if this is okay, and how will Google read my markup? Will Google see that we are in multiple areas across the SE of England and push my content up before other sites, or is this just going to confused Google? By putting in all these areas into the website as multiple locations, will Google identify that person X in area Y fits the areaServed mark up I've added and push my content to them? Overall... has anyone else used multiple areaServed markup and can validate that this works? hHpEyQf
Local Website Optimization | | Virginia-Girtz1 -
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
I'm trying to balance local geographic keywords with product keywords. I appreciate the feedback from the group! Michael
Local Website Optimization | | BFMichael0 -
Impact of .us vs .com on SEO rankings?
Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
Local Website Optimization | | Discovered
Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert0 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0 -
International Site Geolocation Redirection (best way to redirect and allow Google bots to index sites)
I have a client that has an international website. The website currently has IP detection and redirects you to the subdomain for your country. They have currently only launched the Australian website and are not yet open to the rest of the world: https://au.domain.com/ Google is not indexing the Australian website or pages, instead I believe that the bots are being blocked by the IP redirection every time they try to visit one of the Australian pages. Therefore only the US 'coming soon' page is being properly indexed. So, I would like to know the best way to place a geolocation redirection without creating a splash page to select location? User friendliness is most important (so we don't want cookies etc). I have seen this great Whiteboard Friday video on Where to Host and How to Target, which makes sense, but what it doesn't tell me is exactly the best method for redirection except at about 10:20 where it tells me what I'm doing is incorrect. I have also read a number of other posts on IP redirection, but none tell me the best method, and some are a little different examples... I need for US visitors to see the US coming soon page and for Google to index the Australian website. I have seen a lot about JS redirects, IP redirects and .htaccess redirects, but unfortunately my technical knowledge of how these affect Google's bots doesn't really help. Appreciate your answers. Cheers, Lincoln
Local Website Optimization | | LincolnSmith0