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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
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Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Does google penalize you if you post content in french and english on a website
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Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
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Blockquote, q, cite, when to use it all?
I'm asking this question with the full recognition that the issue may be a little contentious and possibly unresolved, but I would like the opinions of those here anyway. When I quote another article in mine I always use either blockquote or q. (q is an inline version of blockquote). But I recently learned you can add a cite attribution to those tags. Like so: I have a dream... or
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<q cite="www.example.com">He who doesn't ask himself...</q> But these links don't show up anywhere, only in the code. To be as ethical as possible, I also put in an anchor link. That also is my first concern. Can putting the same link twice essentially right next to one another cause issues? To add to the complexity, I've also been researching the <cite>tag. And it's history is a little... well... rocky. It seems as though the current standard is to use either blockquote or q and then add in cite as a footer to it. Like this:</cite> They seemed to think that the greatness of their masters was transferable to themselves. It was considered as being bad enough to be a slave; but to be a poor man's slave was deemed a disgrace indeed! <footer>Douglass, F. (1999). <cite>[The Narrative of the Life of Frederick Douglass]([link to book (or article where appropriate)])</cite>. Oxford: Oxford University Press,</footer> Notice the cite tag is only around the link to the item in question. Not the entire footer. Also note that the footer is inside the blockquote, thus it is not meant to be at the bottom of the page. So IF this is the standard way to do things, it answers my first question. But is it? And can the use of the footer tag confuse search engines? Ugh, crazy all over the place question, I know. But I'm struggling to find the right way to handle quotations in a way that is both academic, and SEO friendly. Start from the beginning if you must. 🙂1 -
Wordpress Ping List, does pinging Google Help? Could it hurt?
So I was looking at updating my ping list in WP. Some of the lists I have come across have a lot of "blogsearch.google" What does a WP site risk in pinging all of these google properties?
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My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
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