Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to link to multiple location pages
-
I am a Magician and have multiple location pages for each county I cover.
I currently have them linked off the menu under locations/ <county>and also in the footer</county>
However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content.
It's not really a navigation item and most people come in through search to the right page.
Am I diluting the link by having it in the Menu/Page and Footer?
I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case?
Thanks
Roger
-
Look at how starbucks does theirs in the states. Make it a locatoin info page. Pictures, address, contact info, ratings, reviews, descriton of the area (historical, new, corporate) and anything else like menus, services , valet, and etc.
-
You're welcome!
I think it's really important to keep in mind that, while you have one end goal of having these pages rank well in Google's results, the guiding force for creating them should be to convert human visitors into customers.
Service Area Business like yours (or like house painters, visiting home help, etc.) don't have branches that serve as the purpose for creating landing pages. Obviously, when a brick-and-mortar business has multiple locations (like a restaurant franchise) it makes total sense to create a unique page for each branch so that the customer can see the info they need about each branch. But when the business has an SAB model like yours, you want to be very careful that any landing pages you create have the purpose of serving people, rather than simply serving search engines.
This means making any locale-oriented landing page very specific to the locale it represents. For a business like yours, showcasing the parties you've done in X county would be a natural way to do this, along with testimonials/reviews from clients in that area. Any other approach risks watering down the quality of your website. You're lucky to have a fun industry that should easily lend itself to great, unique content!
-
Thank you for your reply.
I have tried to make the pages unique but it's very difficult when a search for magician <county>is very much the same as another county </county>
I will add more references to venues I have performed at in each landing page -
I have previously created a blog page for a venue and then pointed a link to
Will include the venues on the landing page now
-
Hi Roger!
Thank you for bringing your question to the community. You can have both - links in a menu and internal links from your homepage and other pages of your website. There is not reason not to have both if the links in your content make sense.
One thing I would warn against after taking a quick look at your website: beware of duplicate content and over-optimization. You are styling these pages as "locations", but they are, in fact, areas where you offer your services. In order to make sense of creating landing pages for these locales, you should be using these pages to showcase events you've done in each locale. Right now, just at a glance, the pages look very similar to one another, rather than unique, and this could be a quality concern. Also, the language of your subheadings is not very natural. Check both these headings and the text of the pages for uniqueness and naturalness. If how you write isn't how you speak, Google could view the quality of the content as low.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1 -
How to remove the 4XX Client error,Too many links in a single page Warning and Cannonical Notices.
Firstly,I am getting around 12 Errors in the category 4xx Client error. The description says that this is either bad or a broken link.How can I repair this ? Secondly, I am getting lots of warnings related to too many page links of a single page.I want to know how to tackle this ? Finally, I don't understand the basics of Cannonical notices.I have around 12 notices of this kind which I want to remove too. Please help me out in this regard. Thank you beforehand. Amit Ganguly http://aamthoughts.blogspot.com - Sustainable Sphere
Technical SEO | | amit.ganguly0 -
Same Video on Multiple Pages and Sites... Duplicate Issues?
We're rolling out quite a bit of pro video and hosting on a 3-party platform/player (likely BrightCove) that also allows us to have the URL reside on our domain. Here is a scenario for a particular video asset: A. It's on a product page that the video is relevant for. B. We have an entry on our blog with the video C. We have a separate section of our site "Video Library" that provides a centralized view of all videos. It's there too. D. We eventually give the video to other sites (bloggers, industry educational sites etc) for outreach and link-building. A through C on our domain are all for user experience as every page is very relevant, but are there any duplicate video issues here? We would likely only have the transcript on the product page (though we're open to suggestions). Any related feedback would be appreciated. We want to make this scalable and done properly from the beginning (will be rolling out 1000+ videos in 2010)
Technical SEO | | SEOPA0 -
What SEO considerations for multiple languages on a single page?
I am working on a language teaching site for Chinese speakers learning English. I consider myself above average when it comes to basic SEO issues, but all I know here is that Google doesn't like multiple languages on a single page. Without getting into too many details, both Chinese and English text will appear on the same page with links, tags, phonetic spellings, etc. I'm hoping someone here knows the science about using the lang="zh" xml:lang="zh" attributes within text and the effects on ranking for text within the declarations. And it'd be great if there was clarification on the link juice passed using the hreflang attribute for both internal and external links. Also, of course, any info on using both English and Chinese characters in the URL would be most helpful. A heads up on any other language specific SEO issues would also be much appreciated. My goal is to get the most out of both languages per page in terms of ranking.
Technical SEO | | kwoolf0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0