Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Responsive images srcset
-
Is delivering scaled images using srcset a good idea?
Thinking of delivering one image size to Mobile and another to Desktop. How can I do this for all browsers?
Thanks Mike
-
AFAIK since the way images are used online hasn't 'significantly' changed in decades (as Zohaib says) - there is no factual industry standard. But this technique seems like it could yield faster page-loading speeds for mobile, which we all know Google does stand behind. Google often come up with an error on Page Speed insights which says, you are serving massive resolution images with a tiny viewport. They actually can and do regard that as an error, so surely if Google documents that the technique is acceptable to them and we know it solves certain issues, it is at least 'worth a try' IMO
-
I've always used CSS to scale images between devices. Though this can increase the page loading times, so for better performance there are plugins available for CMSs to improve page rendering speeds,
-
Images are some of the most important pieces of information on the web, but over the web’s 25-year history, they haven’t been very adaptable at all. Everything about them has been stubbornly fixed: their size, format and crop, all set in stone by a single
src
. -
Thanks, yes I had read this article but can't find any websites using this technique. Has it been adopted as an industry standard, or is there another option?
-
Google doesn't seem to have a problem with this:
https://developers.google.com/web/fundamentals/design-and-ux/responsive/images
"TL;DR
- Use relative sizes for images to prevent them from accidentally overflowing the container.
- Use the
picture
element when you want to specify different images depending on device characteristics (a.k.a. art direction). - Use
srcset
and thex
descriptor in theimg
element to give hints to the browser about the best image to use when choosing from different densities. - If your page only has one or two images and these are not used elsewhere on your site, consider using inline images to reduce file requests.
-
Enhance
img
s withsrcset
for high DPI devicesThe
srcset
attribute enhances the behavior of theimg
element, making it easy to provide multiple image files for different device characteristics. Similar to theimage-set
CSS function native to CSS,srcset
allows the browser to choose the best image depending on the characteristics of the device, for example using a 2x image on a 2x display, and potentially in the future, a 1x image on a 2x device when on a limited bandwidth network."This part seemed most important to me:
"On browsers that don't support
srcset
, the browser simply uses the default image file specified by thesrc
_ attribute. This is why it is important to always include a 1x image that can be displayed on any device, regardless of capabilities._ "... so basically you define your srcset as per Google's documentation, but you must be sure to include a default fallback image that could work on all browsers and devices - that's what gets used if the browser is unable to interpret your srcset (or if your srcset doesn't include anything for the specified browser)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 text and Header Image Overlap?
I have images with text at the top of every page on my site. But no H1 or H tags at all. I would like the text on the image to be my H1 text. But I don't want to be repetitive. What should I do?
On-Page Optimization | | Calligraphy0 -
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
How to find all broken images?
Are there any free tools that will crawl a full website and report back on any broken tags? My site recently added several thousand previously archived posts, many of which contain old tags that no longer exist. ScreamingFrog's crawl is too limited to reach most of these posts, and I haven't been able to find another free tool to get the job done. If there's no free tool, does anyone know of an affordable paid alternative?
On-Page Optimization | | WebElaine0 -
Clickable Images Question
This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark
On-Page Optimization | | markmiton0 -
Is the HTML content inside an image slideshow of a website crawled by Google?
I am building a website for a client and i am in a dilemma whether to go for an image slideshow with HTML content on the slides or go for a static full size image on the homepage. My concern is that HTML content on the slideshow may not get crawled by Google and hence may not be SEO friendly.
On-Page Optimization | | aravinn0 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
SEO Location Pages - ALT Image Tag Question
Hello Guru's, I have a Hire Website whereby you can rent products online. I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search. These location pages also display 20 products per page. My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific. I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc What do you think ? thanks Sarah.
On-Page Optimization | | SarahCollins0 -
Do images on a CDN affect my Google Ranking?
I have recently switched my images to a CDN (MaxCDN) and all of the images within my post are now get loaded directly from the CDN. Will this affect my Google ranking? Do Google care if the image is hosted physicaly on the domain?
On-Page Optimization | | Amosnet0