Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Value of Links? What is each link worth?
-
Morning Everyone,
I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic.
I assume everyone also agrees on:
-
The first link from a domain is the most valuable
-
High DA sites are worth more than low ones.
So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it.
DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links
5 $5 $2 $1 $0
15 $7 $3 $2 $1
25 $25 $10 $5 $2
35 $45 $20 $7 $3
45 $65 $30 $11 $4
55 $95 $45 $19 $5
65 $200 $100 $45 $6
75 $350 $120 $65 $9
85 $700 $240 $95 $15
95 $1100 $450 $200 $30
-
-
Every link is different, in terms of it can either improve or damage your businesses seo. Some links can massively improve your seo, some can actually damage because they might be deemed as spam links, so you might get a penalty. your business only wants quality links.
-
We run "in house" websites. That gives us knowledge of many other businesses in the industry. For businesses that we don't know, we can easily check professional credentials of individuals and companies.
Google is able to check professional credentials of individuals that include: government issued licenses, professional registrations and memberships, college degrees, wikipedia articles, awarded patents, registered copyright. and publication history in professional journals and on industry websites.
For companies, Google can aggregate the professional credentials of its staff, company certifications such is ISO (and similar), stock exchange listings, wikipedia articles, awarded patents, registered copyright.
DA is a very primitive tool in comparison.
-
I appreciate your answer, but how will you measure respect and relevance? I guess in many ways that is what I was asking but using the DA score as the respect, based on my assumptions that the page in question was reputable and the page is relevant to the topic concerned.
I appreciate that DA is abused, especially at the lower end (maybe at the upper end in some cases as well?!).
-
I my opinion, DA earns zero and position on the page earns zero.
The respect of the organization represented by the website and the relevance of the linking page to the target page are more important.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Spammy links
Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!
Link Building | | Happy-SEO1 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Linking strategy between my own sites
Hi, I have one main site, let's call it food.com I also have 10 smaller sites, let's call them mexicanfood.com, indianfood.com, italianfood.com etc food.com is on its own separate dedicated server the 10 smaller sites are all on a shared IP in hostgator I don't want Google to think that I have created the 10 sites for only purpose of creating links to each other. So, would you recommend that all those 10 sites link to each other? or should there be no interlinking within those 10 same IP domains? What about linking from those 10 sites to my main site? How should I structure my own backlinks not to get penalized by Google ?
Link Building | | limens0 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0