Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Value of Links? What is each link worth?
-
Morning Everyone,
I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic.
I assume everyone also agrees on:
-
The first link from a domain is the most valuable
-
High DA sites are worth more than low ones.
So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it.
DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links
5 $5 $2 $1 $0
15 $7 $3 $2 $1
25 $25 $10 $5 $2
35 $45 $20 $7 $3
45 $65 $30 $11 $4
55 $95 $45 $19 $5
65 $200 $100 $45 $6
75 $350 $120 $65 $9
85 $700 $240 $95 $15
95 $1100 $450 $200 $30
-
-
Every link is different, in terms of it can either improve or damage your businesses seo. Some links can massively improve your seo, some can actually damage because they might be deemed as spam links, so you might get a penalty. your business only wants quality links.
-
We run "in house" websites. That gives us knowledge of many other businesses in the industry. For businesses that we don't know, we can easily check professional credentials of individuals and companies.
Google is able to check professional credentials of individuals that include: government issued licenses, professional registrations and memberships, college degrees, wikipedia articles, awarded patents, registered copyright. and publication history in professional journals and on industry websites.
For companies, Google can aggregate the professional credentials of its staff, company certifications such is ISO (and similar), stock exchange listings, wikipedia articles, awarded patents, registered copyright.
DA is a very primitive tool in comparison.
-
I appreciate your answer, but how will you measure respect and relevance? I guess in many ways that is what I was asking but using the DA score as the respect, based on my assumptions that the page in question was reputable and the page is relevant to the topic concerned.
I appreciate that DA is abused, especially at the lower end (maybe at the upper end in some cases as well?!).
-
I my opinion, DA earns zero and position on the page earns zero.
The respect of the organization represented by the website and the relevance of the linking page to the target page are more important.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Partner links - is this bad?
I have been looking at whys to get natural links, another SEO company said that instead of doing Guest Blog Posts there now adding single links to partner pages on websites which have a follow link. To me this sounds like basically a links page rebadged as a partners page. Is this a dangerous practice? or does this carry some weight with the search engines?
Link Building | | Cocoonfxmedia0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Is it worth the $325.00 to join the BBB just to get the link?
Trying to build as many quality links as possible. Saw a suggestion on a recent blog to join the BBB but it cost $325.00. Is it worth it?
Link Building | | katazoom0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0