Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
-
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized.
You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/
But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this? -
Just so you know, EMA (exact-match anchor text), which is also referred to as 'over' link optimisation, is more a concern for your off-site links. In terms of your internal site structure, that's much more lenient. Obviously if it impacted UX (e.g: site nav buttons with ridiculous amounts of text that become over-chunky, annoying users) then that's bad. If you can satisfy UX and also do some light keyword optimisation of your internal site links, I honestly don't see that as a massive problem. If anything it just gives Google more context and direction
I don't think internal link over-optimisation is a myth, because there's always someone stupid enough to pick up a spoon and run with it (taking it to ridiculous extremes that would also impact UX and the readability of the site). But as long as you don't go completely mental and the links make sense for users (they end up where they would expect to end up, with concise link / button text that doesn't bloat the UI) then you're fine. Don't worry about this overly much, but don't take it to an unreasonable extreme
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings rise after improving internal linking - then drop again
I'm working on a large scale publishing site. I can increase search rankings almost immediately by improving internal linking to targeted pages, sometimes by 40 positions but after a day or two these same rankings drop down again, not always as low as before but significantly lower than their highest position. My theory is that the uplift generated by the internal linking is subsequently mitigated by other algorithmic factors relating to content quality or site performance or is this unlikely? Does anyone else have experience of this phenomenon or any theories?
Intermediate & Advanced SEO | | hjsand1 -
Partial Match or RegEx in Search Console's URL Parameters Tool?
So I currently have approximately 1000 of these URLs indexed, when I only want roughly 100 of them. Let's say the URL is www.example.com/page.php?par1=ABC123=&par2=DEF456=&par3=GHI789= All the indexed URLs follow that same kinda format, but I only want to index the URLs that have a par1 of ABC (but that could be ABC123 or ABC456 or whatever). Using URL Parameters tool in Search Console, I can ask Googlebot to only crawl URLs with a specific value. But is there any way to get a partial match, using regex maybe? Am I wasting my time with Search Console, and should I just disallow any page.php without par1=ABC in robots.txt?
Intermediate & Advanced SEO | | Ria_0 -
Chinese Sites Linking With Bizarre Keywords Creating 404's
Just ran a link profile, and have noticed for the first time many spammy Chinese sites linking to my site with spammy keywords such as "Buy Nike" or "Get Viagra". Making matters worse, they're linking to pages that are creating 404's. Can anybody explain what's going on, and what I can do?
Intermediate & Advanced SEO | | alrockn0 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Can I dissavow links on a 301'd website?
So we are performing link removal for a client on his old website (A), which is being 301 redirected to his new website (B). We have identified toxic links on site A and are removing, once complete we will undo the current 301, confirm a new GWT account for website A, and then submit the disavow report. We would then like to reapply the 301 redirect to site B while we are waiting for Google to process the disavow report, the logic being we can retain some current rankings on site B while waiting for the disavow to process on site A. Has anyone had experience with this method? I foresee some potential issues here but am interested to here from others on this. Thanks!
Intermediate & Advanced SEO | | SEOdub1 -
May know what's the meaning of these parameters in .htaccess?
Begin HackRepair.com Blacklist RewriteEngine on Abuse Agent Blocking RewriteCond %{HTTP_USER_AGENT} ^BlackWidow [NC,OR]
Intermediate & Advanced SEO | | esiow2013
RewriteCond %{HTTP_USER_AGENT} ^Bolt\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Bot\ mailto:[email protected] [NC,OR]
RewriteCond %{HTTP_USER_AGENT} CazoodleBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ChinaClaw [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Custo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Default\ Browser\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^DIIbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^DISCo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} discobot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Download\ Demon [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^eCatch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ecxi [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EirGrabber [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailCollector [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailSiphon [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailWolf [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Express\ WebPictures [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ExtractorPro [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EyeNetIE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^FlashGet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GetRight [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GetWeb! [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Go!Zilla [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Go-Ahead-Got-It [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GrabNet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Grafula [NC,OR]
RewriteCond %{HTTP_USER_AGENT} GT::WWW [NC,OR]
RewriteCond %{HTTP_USER_AGENT} heritrix [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^HMView [NC,OR]
RewriteCond %{HTTP_USER_AGENT} HTTP::Lite [NC,OR]
RewriteCond %{HTTP_USER_AGENT} HTTrack [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ia_archiver [NC,OR]
RewriteCond %{HTTP_USER_AGENT} IDBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} id-search [NC,OR]
RewriteCond %{HTTP_USER_AGENT} id-search.org [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Image\ Stripper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Image\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Indy\ Library [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^InterGET [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Internet\ Ninja [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^InternetSeer.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} IRLbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ISC\ Systems\ iRc\ Search\ 2.1 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Java [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^JetCar [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^JOC\ Web\ Spider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^larbin [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^LeechFTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} libwww [NC,OR]
RewriteCond %{HTTP_USER_AGENT} libwww-perl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Link [NC,OR]
RewriteCond %{HTTP_USER_AGENT} LinksManager.com_bot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} linkwalker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} lwp-trivial [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mass\ Downloader [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Maxthon$ [NC,OR]
RewriteCond %{HTTP_USER_AGENT} MFC_Tear_Sample [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^microsoft.url [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Microsoft\ URL\ Control [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^MIDown\ tool [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mister\ PiX [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Missigua\ Locator [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mozilla.*Indy [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mozilla.NEWT [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^MSFrontPage [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Navroad [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NearSite [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetAnts [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetSpider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Net\ Vampire [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetZIP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Nutch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Octopus [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Offline\ Explorer [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Offline\ Navigator [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^PageGrabber [NC,OR]
RewriteCond %{HTTP_USER_AGENT} panscient.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Papa\ Foto [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^pavuk [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PECL::HTTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^PeoplePal [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^pcBrowser [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PHPCrawl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PleaseCrawl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^psbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^RealDownload [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ReGet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Rippers\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} SBIder [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SeaMonkey$ [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^sitecheck.internetseer.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SiteSnagger [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SmartDownload [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Snoopy [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Steeler [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SuperBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SuperHTTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Surfbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^tAkeOut [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Teleport\ Pro [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Toata\ dragostea\ mea\ pentru\ diavola [NC,OR]
RewriteCond %{HTTP_USER_AGENT} URI::Fetch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} urllib [NC,OR]
RewriteCond %{HTTP_USER_AGENT} User-Agent [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^VoidEYE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Web\ Image\ Collector [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Web\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Web\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} webalta [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebAuto [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^[Ww]eb[Bb]andit [NC,OR]
RewriteCond %{HTTP_USER_AGENT} WebCollage [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebCopier [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebFetch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebGo\ IS [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebLeacher [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebReaper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebSauger [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Website\ eXtractor [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Website\ Quester [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebStripper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebWhacker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebZIP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Wells\ Search\ II [NC,OR]
RewriteCond %{HTTP_USER_AGENT} WEP\ Search [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Wget [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Widow [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WWW-Mechanize [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WWWOFFLE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Xaldon\ WebSpider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} zermelo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Zeus [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^(.)Zeus.Webster [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ZyBorg [NC]
RewriteRule ^. - [F,L] Abuse bot blocking rule end End HackRepair.com Blacklist1 -
Include Cross Domain Canonical URL's in Sitemap - Yes or No?
I have several sites that have cross domain canonical tags setup on similar pages. I am unsure if these pages that are canonicalized to a different domain should be included in the sitemap. My first thought is no, because I should only include pages in the sitemap that I want indexed. On the other hand, if I include ALL pages on my site in the sitemap, once Google gets to a page that has a cross domain canonical tag, I'm assuming it will just note that and determine if the canonicalized page is the better version. I have yet to see any errors in GWT about this. I have seen errors where I included a 301 redirect in my sitemap file. I suspect its ok, but to me, it seems that Google would rather not find these URL's in a sitemap, have to crawl them time and time again to determine if they are the best page, even though I'm indicating that this page has a similar page that I'd rather have indexed.
Intermediate & Advanced SEO | | WEB-IRS0 -
How Google treat internal links with rel="nofollow"?
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
Intermediate & Advanced SEO | | CommercePundit
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"? A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?0