Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Paid-for featured article on dailymail.co.uk with follow links
-
Hey Mozzers,
Our PR team are paying for a featured article on dailymail.co.uk to increase brand visibility and coverage on a high traffic website.
The article, however, is fairly thin content, and it has a couple of follow links back to our own site.
From an SEO point of view, how do you feel about this?
-
From an SEO stand point?
-- Google might consider the links in this article to be paid links. If they are marked as nofollow or as sponsored then they should not have a bad SEO impact. But if they are not marked nofollow of sponsored then they might be a problem.
-- You got an article because you want to increase brand visibility. So, what is the DailyMail doing to deliver traffic into your article? Are they shouting it on on their home page and on every relevant page across the site? An article on an orphan page is worth nothing. An article on a heavily promoted page is worth a lot more.
-- How long is the article going to be there, and how long will strong promotion of it persist?
-- It's a thin content article. It would be best to give them a very high quality article if lots of people are going to see it. That will produce a positive impression for your brand. The high quality article will also rank better in the SERPs, if the Daily Mail is allowing it to be indexed. If it is going to be used on the DM for a limited amount of time, it could then be used on another website or your own.,
-- How would I spend my next block of money and time? I would make a kickass 10x article and post it on my own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Spammy links
Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!
Link Building | | Happy-SEO1 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0