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        4. Max-snippet max length

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        • SoulSurfer8
          SoulSurfer8 last edited by

          Regarding Google's new max-snippet:[number], this is specifically for the length of the meta description?

          Also, does anyone know what the max character length is?

          1 Reply Last reply Reply Quote 1
          • KevinBudzynski
            KevinBudzynski last edited by

            I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint.  If you are shorter, no biggie! Good luck

            1 Reply Last reply Reply Quote 0
            • SoulSurfer8
              SoulSurfer8 @KevinBudzynski last edited by

              Thanks. If we don't plan on shortening our meta description displayed in SERPs, do we need to do anything with max snippet length? Is it only for people who want to shorten the description showed?

              1 Reply Last reply Reply Quote 0
              • KevinBudzynski
                KevinBudzynski last edited by

                For Google, typically between 920 and 923 pixels (or roughly 160 characters).  However, this does change periodically.

                SoulSurfer8 1 Reply Last reply Reply Quote 1
                • SoulSurfer8
                  SoulSurfer8 @Dalerio-Consulting last edited by

                  Thank you Daniel!

                  1 Reply Last reply Reply Quote 0
                  • Dalerio-Consulting
                    Dalerio-Consulting last edited by

                    The new max-snippet feature is used for you to limit up to which length of characters you want to display the meta description for the page. You should be able to put any positive integer there.

                    The issue stands by the Meta Description best practices. If your meta description is over 160 characters, then Google will shorten it not to take too much search results space, so ideally you would want to put a max-snippet length of up to 160.

                    You can find more information about Meta description best practices here.

                    Daniel Rika - Dalerio Consulting
                    https://dalerioconsulting.com/
                    [email protected]

                    SoulSurfer8 1 Reply Last reply Reply Quote 1
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