Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://a-moz.groupbuyseo.org/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Safety Data Sheet PDFs are Showing Higher in Search Results than Product Pages
I have a client who just launched an updated website that has WooCommerce added to it. The website also has a page of Safety Data Sheets that are PDFs that contain information about some of the products. When we do a Google search for many of the products the Safety Data Sheets show up first in the search results instead of the product pages. Has anyone had this happen and know how to solve the issue?
Technical SEO | | teamodea0 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
What's the best way to handle product filter URLs?
I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=
Technical SEO | | RodneyRiley0 -
How to handle dynamic product url that changes regularly
Hey Moz, It's actually my first post - although I look at the Q&As on a daily basis! I was hoping to get your opinions on how to handle dynamic product url that can change regularly. Before we start, our product page urls get populated by the product titles. So the situation is this. Let’s say we have a product url: /product/12345-abcde-fghj/ Then the client decides to change the title a week later, so the url changes with it to): /listing/12345-klm-qjk Another week later, the agent changes to: /listing/12345-jkhfk-jhf-kjdhfkjdhf So to note, the product ID will always remain the same. Naturally, 301 redirecting every time would cause a bit of page authority to be lost every time 301ed. Also potentially creating new a few hundreds of 301 redirect daily sounds totally mental. (I have been informed by the dev we expect a few hundreds to change url daily) Although I understand there’s no limit on how many 301s you can have on a single domain, this would look completely unnatural - really not ideal. So the potential solution we thought was: we’ll keep the original url, and make sure that is the only url that will get indexed**/product/12345-abcde-fghj/**and put canonical tag on any of the new urls, directing to the original url. The problem we will have then is that the most current url may not exactly match the description of the product -wouldn’t be ideal for ux. Has anyone had dealing with issues like this in the past? Would love to get your input! Many Thanks
Technical SEO | | MH-UK0 -
Exclude price in rich snippet markup
Our site has their prices hidden for non logged in users. Its a woocommerce built site and the rich snippet markups are added by woocommerce. I would like to remove the markup for the price becouse : 1, we would like our customers to register for prices. 2 i dont want to get penalties for not showing the same thing to visitors as to "google" .. Any help or thoughts on this one? Thanks / Jonas
Technical SEO | | knubbz0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
The W3C Markup Validation Service - Good, Bad or Impartial?
Hi guys, it seems that now days it is almost impossible to achieve 0 (Zero) Errors when testing a site via (The W3C Markup Validation Service - https://validator.w3.org). With analytic codes, pixels and all kind of tracking and social media scripts gunning it seems to be an unachievable task. My questions to you fellow SEO'rs out there are 2: 1. How important and to what degree of effort do you go when you technically review a site and make the decision as to what needs to be fixed and what you shouldn't bother with. 2. How do you argue your corner when explaining to your clients that its impossible to active 100% validation. *As a note i will say that i mostly refer to Wordpress driven sites. would love ot hear your take. Daniel.
Technical SEO | | artdivision0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1